A recent report on North American adoption of smartphones found that the iPhone 5 gained users the fastest, building upon Apple’s lead in the US and Canadian market share. Samsung phones displaced other Android devices giving the Korean giant a large portion of Android’s user base. The Chitika Insights report profiled the web analytics of Apple’s late 2012 iPhone 5 and Samsung’s early 2013 Galaxy S4. It charted the adoption of each model over the first two months of each model’s release. The report noted the following:
Just one week following the iPhone 5 hitting the shelves at U.S. and Canadian retailers, the device's users were already generating close to 4% of all iPhone traffic across the continent.
Despite Samsung not besting Apple in terms of adoption of its flagship smartphone, the Korean company has succeeded in dominating the North American Android marketplace.
Continental usage of Apple products generally outperform its market share, likely indicating that users are highly engaged with the company's devices as compared to those of its competitors. Samsung has invested heavily in the North American mobile marketplace, and its devices easily drive the most Android Web traffic.
Source: Chitika Insights