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  • Interview with Jonathan Ive Provides Additional Insight into His Work and His Thoughts


    In a lengthy interview with The Sunday Times, Apple’s Senior Vice President of Design, Jonathan Ive, discussed a number of topics including his philosophy on design and collaboration, his strong relationship with former CEO Steve Jobs and the future of Apple along with thoughts on new product categories. When speaking about his approach to design, Ive stated that he started on a project by imagining what “a new kind of product should be and what it should do,” revealing that his design team consists of 15 people from the United States, New Zealand, Japan, Australia and Britain.

    Ive added that the majority of the work among his team happens in his office, which consists of computer controlled cutting machines and a large wooden bench that resembles a Genius Bar for new products and prototypes. Ive also discussed his tried-and-true approach of perfecting a product’s design where he mentioned the following:

    [Ive] spent "months and months and months" working out the exact shape of the stand of the desktop iMac computer because "it's very hard to design something that you almost do not see because it just seems so obvious, natural, and inevitable." When he has finished a product, even one as fresh and iconic as the white headphones that came with the first iPod, he is haunted by the idea: could I have done it better? "It's an affliction designers are cursed with," Ive frowns.
    When the topic of his late friend and former Apple CEO Steve Jobs came up, Ive spoke out against the negative comments about Jobs’ tough management style, stating that the former CEO had several characteristics that made him unique which led to great work:

    So much has been written about Steve, and I don't recognize my friend in much of it. Yes, he had a surgically precise opinion. Yes, it could sting. Yes, he constantly questioned. 'Is this good enough? Is this right?' But he was so clever. His ideas were bold and magnificent. They could suck the air from the room. And when the ideas didn't come, he decided to believe we would eventually make something great. And oh, the joy of getting there!
    When Ive was asked about wearable technology and whether Apple would make an iWatch, he replied that there are "obviously rumors about [Apple] working on one", but stated that he would "obviously" not be talking about the subject, likening the rumors surrounding the iWatch to "a game of chess." Recent reports reveal that Apple is currently developing an iWatch which is to be revealed later this year. It is said to include health-tracking features and integration with other iOS devices.

    Last but not least, Ive answered a question as to whether he’d stop working at Apple if the company could no longer make innovative products. He ended up giving his optimistic vision for the future by stating the following:

    "Yes. I'd stop. I'd make things for myself, for my friends at home instead. The bar needs to be high." But, he adds: "I don't think that will happen. We are at the beginning of a remarkable time, when a remarkable number of products will be developed. When you think about technology and what it has enabled us to do so far, and what it will enable us to do in the future, we're not even close to any kind of limit. It's still so, so new."
    For those of you who didn’t already know, traditionally a quiet figure, Ive has been instrumental in Apple’s success since his role after the return of Steve Jobs in 1997. Ive has designed some of the most successful Apple products including the iMac, MacBook Pro, MacBook Air, iPod, iPhone and iPad. He currently leads Apple’s Industrial Design Group and oversees the company’s Human Interface division, a position he took in October 2012 after Senior Vice President of iOS Software, Scott Forstall, left the company. Ive also ended up directing the effort behind iOS 7, which was released last September and featured a completely new design in addition to various other tweaks.

    Those of you interested in reading about the interview in detail should hit the source link below.

    Source: The Sunday Times via MacRumors
    This article was originally published in forum thread: Interview with Jonathan Ive Provides Additional Insight into His Work and His Thoughts started by Akshay Masand View original post
    Comments 3 Comments
    1. Jahooba's Avatar
      Jahooba -
      Well, this guy obviously knows what he's doing. I wonder if he'll ever leave Apple. He's young and pretty much royalty - one day he'll likely be a consultant for numerous companies and be worth a few billion himself (if he's not already).
    1. bigboyz's Avatar
      bigboyz -
      Apple will/would do anything to ensure that he never leaves. I would have to agree with the above..this guy is on track to be a billionaire without question. Keep the innovation coming much appreciated.
    1. gldoorii's Avatar
      gldoorii -
      This is the guy that used MSPaint to design iOS7