In a lengthy interview with The Sunday Times, Apple’s Senior Vice President of Design, Jonathan Ive, discussed a number of topics including his philosophy on design and collaboration, his strong relationship with former CEO Steve Jobs and the future of Apple along with thoughts on new product categories. When speaking about his approach to design, Ive stated that he started on a project by imagining what “a new kind of product should be and what it should do,” revealing that his design team consists of 15 people from the United States, New Zealand, Japan, Australia and Britain.
Ive added that the majority of the work among his team happens in his office, which consists of computer controlled cutting machines and a large wooden bench that resembles a Genius Bar for new products and prototypes. Ive also discussed his tried-and-true approach of perfecting a product’s design where he mentioned the following:
[Ive] spent "months and months and months" working out the exact shape of the stand of the desktop iMac computer because "it's very hard to design something that you almost do not see because it just seems so obvious, natural, and inevitable." When he has finished a product, even one as fresh and iconic as the white headphones that came with the first iPod, he is haunted by the idea: could I have done it better? "It's an affliction designers are cursed with," Ive frowns.
So much has been written about Steve, and I don't recognize my friend in much of it. Yes, he had a surgically precise opinion. Yes, it could sting. Yes, he constantly questioned. 'Is this good enough? Is this right?' But he was so clever. His ideas were bold and magnificent. They could suck the air from the room. And when the ideas didn't come, he decided to believe we would eventually make something great. And oh, the joy of getting there!
Last but not least, Ive answered a question as to whether he’d stop working at Apple if the company could no longer make innovative products. He ended up giving his optimistic vision for the future by stating the following:
"Yes. I'd stop. I'd make things for myself, for my friends at home instead. The bar needs to be high." But, he adds: "I don't think that will happen. We are at the beginning of a remarkable time, when a remarkable number of products will be developed. When you think about technology and what it has enabled us to do so far, and what it will enable us to do in the future, we're not even close to any kind of limit. It's still so, so new."
Those of you interested in reading about the interview in detail should hit the source link below.
Source: The Sunday Times via MacRumors