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  • Apple Leapfrogs Samsung in Emerging Markets


    Despite Android's galloping initial lead past Apple's iPhone in emerging mobile markets where Android devices typically pack a price tag more attractive to consumers, Apple's iPhone is quickly gaining ground on Samsung, it's leading rival in the hardware arena.

    According to published reports ahead of the weekend, the latest industry data suggests Apple is finally beating Samsung in emerging markets despite the fact that most consumers really can't afford the higher priced iPhone.

    Comprehensive 12-month data from Upstream is painting a very positive picture for Apple on the global stage.

    Samsung saw a slight decline in its share of developing-market consumers who favor its phones from 32 percent to 29 percent, according to Upstream. Apple's share jumped dramatically from 21 percent to where Samsung was last year.
    Although Apple's low-end iPhone 5c has been a veritable sales dud compared to the sales stud that the flagship iPhone 5s has become, it looks like the iPhone 5c did its job in emerging marketers, introducing millions of consumers to their first Apple smartphone. And as history has repeatedly shown, once a person is roped into the iOS ecosystem, they rarely ever leave.

    Source: Yahoo Finance
    This article was originally published in forum thread: Apple Leapfrogs Samsung in Emerging Markets started by Michael Essany View original post
    Comments 2 Comments
    1. Scotty Manley Silberhorn's Avatar
      Scotty Manley Silberhorn -
      Why do people think the 5c would sell as good as the 5s? Did the iPhone 4S sell as well as the iPhone 5 when the iPhone 5 was released? Mmi and everyone else needs to stop with these shenanigans. The 5c wasn't aimed at being a low cost phone. Apple even said they weren't interested in a low cost phone and you, the media, didn't believe them and when they announced the 5c as still a higher end phone. You freaked out saying how much cheaper it was supposed to be. Just stop!
    1. tongxinshe's Avatar
      tongxinshe -
      The data is very suspicious. iPhone could never get 32% market share in developing market, given Apple’s pricing strategy. There are too many good-enough smartphones out there selling at just half of 5c’s price point.