Apple Rumored to Purchase 12 Petabytes of Storage for iTunes
Apple has reportedly been stocking up on storage. According to published reports this week, Apple has placed an order for 12 petabytes (12,000 terabytes) with Isilon Systems. The additional storage will supposedly be used for videos on iTunes. The source who tipped off the press is only described as a source from EMC, which, incidentally, recently announced plans to acquire Isilon for $2.25 billion.
Initial reaction to the reports, naturally, prompted many to speculate that Apple is finally ready to introduce cloud-based iTunes storage features - or "digital lockers" as they're widely referred to. It should be noted, however, that no coverage of Apple's supposed 12 petabyte purchase has acknowledged those longstanding (but still rumored) plans.
StorageNewsletter.com speculates that Apple's deal with Isilon to scoop up all that storage space likely puts Apple at the top of Isilon's largest client list. And it's a list with no shortage of big names - ABC, Clear Channel, Kodak MySpace, NBC Universal, Sony, World Wrestling Entertainment, XM Satellite Radio, and others.
Apple's move to bolster video storage capacity isn't largely being regarded tonight as a surprise move given Apple's dominance in the online digital music and movie space - a highly lucrative realm that continues to an increasingly profitable golden cow for the team in Cupertino.