For the next five nights, beginning tonight, Apple's iTunes Festival will rock Austin, Texas at the 2014 SXSW convention. Of course, if you're not in Austin, you're not out of luck. In fact, the folks at VEVO are serving up a great way to tune into the music as the concerts take place.
Having struck a deal with Apple to do so, VEVO is streaming all the performances from the iTunes Festival to Apple devices beginning at 10pm CST.
Every evening through Saturday, March 15, Vevo iOS and Apple TV viewers, as well as Mac Safari users, can catch all the action as it happens.
"No wristbands, no long lines, no pushing and shoving," VEVO said during Tuesday morning's announcement. "Just 15 of the best artists of the day coming straight from Austin to your screen. Select performances will be available following each show."
Over the next five nights, some of the acts scheduled to play the iTunes Festival include: Coldplay, Imagine Dragons, London Grammar, Kendrick Lamar, ScHoolboy Q, Isaiah Rashad, Soundgarden, Band of Skulls, Capital Cities, Pitbull, ZEDD, G.R.L., Keith Urban, Willie Nelson, and Mickey Guyton.