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  • Apple Braces for Another Top Executive Departure


    Another prominent longtime Apple executive is leaving the Cupertino, California tech empire. Word broke Thursday that Apple's vice president of worldwide marketing communications Allison Johnson is on her way out. Johnson's position with the company is so high up that she reports directly to Steve Jobs, the company's venerable CEO who is presently on medical leave.

    While few specifics of the anticipated departure are known, it does appear that the departure is on good terms, amicable, and requisite for a new venture that Johnson is believed to be embarking upon. Digital Daily's John Paczkowski reported this morning that Johnson is supposedly in the process of co-founding a new marketing and communications firm with Brandee Barker, a former PR executive with Facebook.

    "There's no dearth of marketing and communications talent at Apple, but Johnson's exit from the company is still notable," Paczkowski says, adding that Johnson will likely remain with Apple at least until summer. For now, neither Apple or Johnson are commenting on the matter. No word yet as to who may replace Johnson, an invaluable marketing veteran who came to Apple from Hewlett-Packard.

    Johnson's expected departure is just the latest in a recent string of major executive losses for the company. Earlier this month, Apple issued a press release to announce that Mac OS X software pioneer Bertrand Serlet would be leaving Apple. At one time, Serlet was believed to have been a possible contender to replace Steve Jobs as CEO should the need for transition arise.

    Source: Digital Daily
    This article was originally published in forum thread: Apple Braces for Another Top Executive Departure started by Michael Essany View original post
    Comments 30 Comments
    1. sketchstudios's Avatar
      sketchstudios -
      Just speculation, but perhaps she's leaving now that she knows she won't be getting Steve Jobs' job? =P
    1. Bluemoldycheeze88's Avatar
      Bluemoldycheeze88 -
      Quote Originally Posted by sketchstudios View Post
      Just speculation, but perhaps she's leaving now that she knows she won't be getting Steve Jobs' job? =P
      Lol probably true.


      Sent from my iPhone using ModMyi
    1. LSZ33's Avatar
      LSZ33 -
      could this be the start of a trend of Apple employees fleeing towards other ventures? wonder if anyone else is contemplating similar moves... only time will tell
    1. RICO_'s Avatar
      RICO_ -
      Who would replace Steve anyway?
    1. unison999's Avatar
      unison999 -
      This does not look good, people jumping ship and they are all upper executives...
    1. Poseidon79's Avatar
      Poseidon79 -
      Quote Originally Posted by RICO_ View Post
      Who would replace Steve anyway?
      Tim Cook. COO
    1. Fallguy's Avatar
      Fallguy -
      I'm thinking she wants to spend time with her family. Or got knocked up .LOL
    1. alexevo's Avatar
      alexevo -
      Quote Originally Posted by Fallguy View Post
      I'm thinking she wants to spend time with her family. Or got knocked up .LOL
      haha +1
    1. kewty01's Avatar
      kewty01 -
      i don't really care about the company, just give us JB~!!!!!!!!!!!!!!
    1. motabavirus's Avatar
      motabavirus -
      The latest trend of Apple Executives fleeing for so called other ventures, is a sign that CEO Steve Jobs is not doing well. This is going to be the beginning of a downward spiral for Apple, but it will rise up again and maybe it will continue to dominate as always.
    1. GmAz's Avatar
      GmAz -
      When a ship is sinking and you can't find a way out, you follow the rats. I'd have to say the rats are fleeing and people are starting to follow.
    1. feidhlim1986's Avatar
      feidhlim1986 -
      It could also just be that these people just aren't being challenged in their jobs anymore.
      Vice president of worldwide marketing communications, has much changed in Apple's marketing and advertising in the last 10 years? Not really.
      All their TV ads look the same: Product on a white background, camera does a 360, with some "trendy" song playing.
      It's come to a stage where Apple could dip poop in aluminum and slap the Apple logo on it and it would sell itself.
    1. delusion950's Avatar
      delusion950 -
      Quote Originally Posted by kewty01 View Post
      i don't really care about the company, just give us JB~!!!!!!!!!!!!!!
      This news doesn't talk about jailbreak nor did author ever mention any jailbreak or idevice. Stick to the news and you already have jailbreak for 4.3.1.
    1. mm8's Avatar
      mm8 -
      Is just a marketing person...I don't think they matter that much, if it was the head of the hardware or the software development then it may be a different story...then again Apple marketing has always been brilliant.
    1. iLoveWindows&iPhone's Avatar
      iLoveWindows&iPhone -
      Why is everyone acting like apple is "sinking" just because a few execs leave? Apple has never been more powerful, and more successful then it is right now. These execs, with their astounding success in recent years, probably are realizing that their personal stock is as high as it will ever be, and are taking advantage of this and taking great jobs and or endeavors. This is not a sign of apple collapsing, quite the opposite. It just shows how well respected these execs are for what they did at apple, and where they helped take apple....to the top!
    1. unison999's Avatar
      unison999 -
      Quote Originally Posted by mm8 View Post
      Is just a marketing person...I don't think they matter that much, if it was the head of the hardware or the software development then it may be a different story...then again Apple marketing has always been brilliant.
      She mattered enough so she report directly to Jobs...

      Quote Originally Posted by iLoveWindows&iPhone View Post
      Why is everyone acting like apple is "sinking" just because a few execs leave? Apple has never been more powerful, and more successful then it is right now. These execs, with their astounding success in recent years, probably are realizing that their personal stock is as high as it will ever be, and are taking advantage of this and taking great jobs and or endeavors. This is not a sign of apple collapsing, quite the opposite. It just shows how well respected these execs are for what they did at apple, and where they helped take apple....to the top!
      Upper executives do not leave their jobs unless something else better is waiting or something else going on that only they know about. I do not see any innovation coming from Apple the rest of this year and maybe the next, every recent products are just rehashed updated devices. The ship is not sinking but it is taking on a bit of water.
    1. Bluemoldycheeze88's Avatar
      Bluemoldycheeze88 -
      Quote Originally Posted by Fallguy View Post
      I'm thinking she wants to spend time with her family. Or got knocked up .LOL
      rofl +1



      Sent from my iPhone using ModMyi
    1. feidhlim1986's Avatar
      feidhlim1986 -
      I wouldn't say Apple is "sinking" or even on the decline because just look at the facts like stock price and sales to realise that that is just plain wrong.

      In terms of innovation I think they're beginning to plateau. The last innovation Apple really had was the iPhone in 2007, the iPod Touch and the iPad are just branches of that base innovation. Apple hasn't "wowed" (me) since the original iPhone announcement.
      In software terms, Leopard was the last big change Mac OS X I think. Snow Leopard was a refinement and tweaking, and so far Lion is just further refinement and a few UI changes.
      Same with iOS, it wowed when it first came out but it hasn't really changed that much in the last 4 years, with exception of the App Store, the base OS I think has become stagnant.
      I don't see Macbooks, iMacs, Mac Pro's looking any different 5 years time, than what they do now.
    1. AUZambo's Avatar
      AUZambo -
      Quote Originally Posted by unison999 View Post
      Upper executives do not leave their jobs unless something else better is waiting or something else going on that only they know about. I do not see any innovation coming from Apple the rest of this year and maybe the next, every recent products are just rehashed updated devices. The ship is not sinking but it is taking on a bit of water.
      Unfortunately the masses have gotten to where they are expecting a ground breaking development every year. Even if Apple goes 2 years with only improvements to existing devices they should be fine.
    1. fklentz's Avatar
      fklentz -
      Quote Originally Posted by Poseidon79 View Post
      Tim Cook. COO
      The Woz!