Apple to announce "iOS in the Car" for Ferrari, Volvo and Mercedes-Benz Vehicles
The Financial Times
is stating that Apple will launch an “in-car operating system” at next week’s Geneva Motor Show with Ferrari, Volvo and Mercedes-Benz named as the initiative’s first partner. The publication fails to name the rumored operating system but additional details point to Apple’s “iOS in the Car” program, which is mentioned at the end of the article as being introduced last year.
A description of the rumored system matches exactly with iOS in the Car functionality. Specifically, the report claims drivers will be granted access to Apple Maps, music, videos, Siri, voice calls, text dictation and more via the partners’ infotainment systems.
It should also be pointed out that Ferrari, Volvo and Mercedes-Benz were announced as partners when Apple introduced the platform at WWDC 2013. The Cupertino California company previously partnered with the three auto manufacturers as well as Nissan and Alfa Romeo in a 2005 push to integrate the iPod into car stereo systems.
For those of you who didn’t know, after it’s unveiling, Apple’s new automotive initiative has remained largely under the radar. Select manufacturers have implemented Siri Eyes Free technology into their cars but none have gone as far as incorporating iOS in the Car’s full suite of features.
A previous report suggested Apple executives were having trouble getting the project ready for market which would help explain the year-long period of silence. Most recently, a short video published to the Web in January shows what looks to be an iOS developer tool running an iOS 7.1 emulating piping Apple Maps to a simulated iOS in the car screen.
Source: Financial Times