Apple Stores Offering Apple TV Promotion
Apple Stores in the U.S. are offering a new promotion on Apple TV set-top boxes. The new one-week promotion gives buyers an opportunity to pick up the Apple TV and receive a $25 iTunes gift card as an added bonus.
We have also learned that the deal is not limited to in-store purchases and will be honored through online purchases of Apple TV (through Apple's official website) as well.
So what does it all mean? Since Apple TV-related promotions and discounts are far from the norm at Apple, some see this latest effort as an attempt to help clear out excess Apple TV inventory as the company prepares its long-overdue refresh. And we do, indeed, mean long-overdue
. Apple hasn't updated its Apple TV hardware since March of 2012.
With competitors like Amazon gearing up for a massive entry into the living room entertainment arena with a set-top box of its own, it's a safe bet that Apple is now speeding up efforts to get a new Apple TV on the market before it lags beyond the new bells and whistles of the products its rivals are actively preparing.