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  • 'Smart TV' From Apple May Already Be In The Works


    Persistent speculation about a connected TV from Apple simply won't subside. On Friday, the rumor mill was taken for another whirlwind spin as Morgan Stanley analyst Katy Huberty re-ignited those lofty suspicions in a research note to investors. As it turns out, "checks in Asia suggest Apple is working on a Smart TV prototype." The "checks" that Huberty refers to are checks with Apple's Asian component suppliers.

    Huberty predicts Apple's "Smart TV" could represent "potentially the next new product category" for the tech giant. She expects the product to represent a consolidation of "TV/Video content, gaming, DVR, as well as other features like apps and FaceTime into one product." What isn't clear, however, is the possible timetable from development to official launch - assuming, of course, that such an ambitious living room venture truly is being planned by Apple.

    Huberty, who believes Apple stock may hit $540 if the stars (and sales) align just right, is not the only prominent Wall Street analyst to believe that Apple is about to revolutionize living room entertainment with an entirely new product fitting the description of Huberty's envisioned "Smart TV."

    Last month, a provocative report from investment firm Piper Jaffray suggested that Apple may finally be gearing up to introduce a connected-TV as soon as 2012. According to analyst Gene Munster, Apple will likely use some of its recent $3.9 billion in component investments to develop large screen displays, probably for a connected Apple television set of at least 50-inches.

    "While Apple's commitment to the living room remains a 'hobby,' we continue to believe the company will enter the TV market with a full focus, as an all-in-one Apple television could move the needle when connected TVs proliferate," Munster says, adding that Apple is believed to be eager to jump into the red hot flat panel television market.

    Source: Wall Street Journal
    This article was originally published in forum thread: 'Smart TV' From Apple May Already Be In The Works started by Michael Essany View original post
    Comments 25 Comments
    1. southfrisco's Avatar
      southfrisco -
      I believe the licensing AirPlay rumor more than this rumor. Where exactly can Apple go with a TV other than keeping it in house? Make it thinner and bigger every two to three years? Where is the selling point? I don't buy a TV every year or even every two to three years. It isn't a volume sell.

      License AirPlay out to other manufacturers. Let them build the TVs and then the Apple iTunes option is built in. Leverage those units to get people into the Apple ecosystem, get money for the licenses and spend nothing on manufacturing costs. Sounds like a good idea to me.
    1. phluid13's Avatar
      phluid13 -
      I agree.
    1. novadam's Avatar
      novadam -
      and it will cost approximately $1,000,000 (or it might as well, since I'm positive I won't be able to afford a TV made by apple)
    1. aimetti's Avatar
      aimetti -
      No way
    1. GAIAStevef's Avatar
      GAIAStevef -
      "Smart TV" Is that something that will automatically filter, or censor what Steve & Co. deem "inappropriate" content ?
    1. Bluprint's Avatar
      Bluprint -
      I could imagine just like the mac mini it will take forever to finally get HDMI
    1. smittyjf's Avatar
      smittyjf -
      And if you hold it the wrong way, you won't get reception
    1. hitman10's Avatar
      hitman10 -
      its funny, no imagination. Just like when the ipad came out. Everyone trash talking to the max. You dont even know what apple has up their selves. I think it would be something amazing they'd make. And yet i still dont know why i'm watching tv from a 50" Sony. I feel it should be apple.
      Good point made about volume... i bet apple can fix that.
    1. 57mark's Avatar
      57mark -
      Sweet I can see it now...

      70 inch touchscreen television from apple.

      Features:
      Built in Mac Pro,
      Full computer and iOS experience,
      Built in Apple TV,
      airplay enabled,
      built in webcam,
      built in telephone/iPhone,
      full featured gaming system,
      built in 8x SuperDrive (DVD±R DL/DVD±RW/CD-RW)
      comes with free iPad 3 to use as the controller/navigator.

      Prices starting at $9,999


      ...no need for HDMI, because what the hell would need to connect to thing beast of a machine? Oh, and I forgot to mention, you can watch TV on it too.

      I'd buy one...
    1. Cer0's Avatar
      Cer0 -
      An Apple TV, actual TV, would be one hefty cost.

      When companies like Vizio just put up their 3D 1080p tvs starting at 549$. With internet apps (haven't looked at what apps it inlcudes, I hope netflix at least).
    1. IXAdamOwnzXI's Avatar
      IXAdamOwnzXI -
      Yeah I'll totally buy a TV from Apple with they're controlling nature...wait I'm not stupid nevermind.
    1. TheDirtyDiddler's Avatar
      TheDirtyDiddler -
      Quote Originally Posted by IXAdamOwnzXI View Post
      Yeah I'll totally buy a TV from Apple with they're controlling nature...wait I'm not stupid nevermind.
      You may want to check your spelling and punctuation before making such a claim.
    1. CabooseLoL's Avatar
      CabooseLoL -
      Quote Originally Posted by IXAdamOwnzXI View Post
      Yeah I'll totally buy a TV from Apple with they're controlling nature...wait I'm not stupid nevermind.
      "they're" is like "they are"

      I think the word you're looking for is "their"

      Just a heads up, no hard feelings.
    1. allanes5's Avatar
      allanes5 -
      I think this would be great!
    1. Captinsmooth's Avatar
      Captinsmooth -
      Quote Originally Posted by IXAdamOwnzXI View Post
      Yeah I'll totally buy a TV from Apple with they're controlling nature...wait I'm not stupid nevermind.
      Irony at its finest...lol
    1. steve-z17's Avatar
      steve-z17 -
      I think Apple could make a really good TV! They'd have to set a reasonable price though because they're some amazing TV's out right now for pretty good prices.
    1. IXAdamOwnzXI's Avatar
      IXAdamOwnzXI -
      Quote Originally Posted by TheDirtyDiddler View Post
      You may want to check your spelling and punctuation before making such a claim.
      Well considering I was piss drunk at the time of that comment I think I did pretty well. Screw off.
    1. CabooseLoL's Avatar
      CabooseLoL -
      Quote Originally Posted by IXAdamOwnzXI View Post
      Well considering I was piss drunk at the time of that comment I think I did pretty well. Screw off.
      WOAH!! Hey now, can't we all just get along?
    1. thevmax's Avatar
      thevmax -
      Leave TV to the people who have been making them for over 20 years!
    1. IXAdamOwnzXI's Avatar
      IXAdamOwnzXI -
      Quote Originally Posted by thevmax View Post
      Leave TV to the people who have been making them for over 20 years!
      Ah cmon with that attitude we'd never have any innovation. If Apple said like
      "okay Motorolla has been making phones so were gonna keep at computers/laptops"
      Then we'd never have the iPhone :P