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  • 'Smart TV' From Apple May Already Be In The Works

    Persistent speculation about a connected TV from Apple simply won't subside. On Friday, the rumor mill was taken for another whirlwind spin as Morgan Stanley analyst Katy Huberty re-ignited those lofty suspicions in a research note to investors. As it turns out, "checks in Asia suggest Apple is working on a Smart TV prototype." The "checks" that Huberty refers to are checks with Apple's Asian component suppliers.

    Huberty predicts Apple's "Smart TV" could represent "potentially the next new product category" for the tech giant. She expects the product to represent a consolidation of "TV/Video content, gaming, DVR, as well as other features like apps and FaceTime into one product." What isn't clear, however, is the possible timetable from development to official launch - assuming, of course, that such an ambitious living room venture truly is being planned by Apple.

    Huberty, who believes Apple stock may hit $540 if the stars (and sales) align just right, is not the only prominent Wall Street analyst to believe that Apple is about to revolutionize living room entertainment with an entirely new product fitting the description of Huberty's envisioned "Smart TV."

    Last month, a provocative report from investment firm Piper Jaffray suggested that Apple may finally be gearing up to introduce a connected-TV as soon as 2012. According to analyst Gene Munster, Apple will likely use some of its recent $3.9 billion in component investments to develop large screen displays, probably for a connected Apple television set of at least 50-inches.

    "While Apple's commitment to the living room remains a 'hobby,' we continue to believe the company will enter the TV market with a full focus, as an all-in-one Apple television could move the needle when connected TVs proliferate," Munster says, adding that Apple is believed to be eager to jump into the red hot flat panel television market.

    Source: Wall Street Journal
    This article was originally published in forum thread: 'Smart TV' From Apple May Already Be In The Works started by Michael Essany View original post
    Comments 25 Comments
    1. Waaasobe's Avatar
      Waaasobe -
      I just bought another tv after 7 years I think. An apple made tv would be a waste of time for the company, people aren't going to go around buying a new 'itv' every year it seems like a waste. What's makes sense to me is Hooking a Mac mini to my tv now that is money well spent!
    1. Kewlk1d's Avatar
      Kewlk1d -
      1. it would be ridiculously expensive 2. google tv has already made a smart tv 3. no one would buy it 4. except for me
    1. TheDirtyDiddler's Avatar
      TheDirtyDiddler -
      Quote Originally Posted by IXAdamOwnzXI View Post
      Well considering I was piss drunk at the time of that comment I think I did pretty well. Screw off.
      Well, too much punctuation is better than too little. It shows that you care.
    1. IXAdamOwnzXI's Avatar
      IXAdamOwnzXI -
      Quote Originally Posted by TheDirtyDiddler View Post
      Well, too much punctuation is better than too little. It shows that you care.
      Yeah I understand your concerns wouldn't want the forum grammar to degrade
    1. feidhlim1986's Avatar
      feidhlim1986 -
      I dont think even Apple could convince people to buy a new TV every year.