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  • Apple to License AirPlay Video Streaming to HDTV Manufactures?


    According to a new Bloomberg report, Apple may be preparing to license AirPlay video streaming technology to third party consumer-electronics companies later this year. This would be an unusual move for Apple, as they rarely license any of their technology or software to third parties. Currently, third party manufactures can license AirPlay to stream audio to their devices, but they are restricted from streaming video at this time. If Apple does license AirPlay technology to television manufacturers, then consumers would no longer need to purchase an Apple TV to view iTunes content on their HDTV’s.

    Apple may wish to follow the example set by Netflix, and license AirPlay to as many companies as possible so it too can become a standard feature on future televisions and Blu-ray players. Netflix has become so ubiquitous on so many devices including HDTV’s, game systems and smartphones, that it's difficult to find a device that doesn’t include Netflix nowadays.

    According to the latest Bloomberg report, "Under the plan, Apple would license its AirPlay software to consumer-electronics makers that could use it in devices for streaming movies, TV shows and other video content, said the people, who asked to remain anonymous because the plans haven’t been made public. Apple now only licenses AirPlay for streaming audio. Devices that could be used for video may be available this year, one of the people said.”

    Apple has always referred to the Apple TV as a "hobby." It’s never been very clear, however, if it is a profitable “hobby” or not. By licensing AirPlay to third party developers, Apple has the opportunity to stream content to a larger number of devices with a minimal amount of investment. If Apple can convince enough consumer-electronics companies to adopt AirPlay as a standard feature on all future devices, then there would be very little need for Apple to continue selling a standalone Apple TV. Apple currently takes in about $4 for every AirPlay compatible audio device sold. If Apple were to strike a similar deal to stream video, then AirPlay could become very profitable without much effort on their part. Hopefully, by next year we’ll all be able to buy a new HDTV that includes not only Netflix, but Apple’s AirPlay as well.

    Source: Bloomberg
    This article was originally published in forum thread: Apple to License AirPlay Video Streaming to HDTV Manufactures? started by Wiley John Wright View original post
    Comments 10 Comments
    1. soopermarii0's Avatar
      soopermarii0 -
      Nice...
    1. Cer0's Avatar
      Cer0 -
      It's a good idea.
    1. Rob2G's Avatar
      Rob2G -
      Thats cool, I just dont see apple doing it. I see apple making their own Airplay compatible ios based HDTV set before doing this.
    1. zeroskater61's Avatar
      zeroskater61 -
      Sounds like a good move but would you really want to spend hundreds to get the airplay feature on a HDTV or just spend a HUNDRED for an Apple TV 2Gen??
      That's the only reason I got my apple tv 2gen. For the airplay feature nothing else...
    1. j.eck.art.3d's Avatar
      j.eck.art.3d -
      Quote Originally Posted by zeroskater61 View Post
      Sounds like a good move but would you really want to spend hundreds to get the airplay feature on a HDTV or just spend a HUNDRED for an Apple TV 2Gen??
      That's the only reason I got my apple tv 2gen. For the airplay feature nothing else...
      Well, I look at it like when I got my Roku box ($99) to watch Netflix on my TV back when the only other option was an Xbox. Now, Netflix is available on pretty much every device, but I haven't purchased a new tv just for embedded Netflix. In fact I am pretty sure that my tv got a firmware update pushed to it with the added Netflix functionality. It is very possible that AirPlay may be bundled in a firmware update as well.
      As a side note, I STILL prefer my Roku box over my PS3, Wii, and even the Blu ray player I bought my parents, it is lightening fast in comparison to those other devices. I click play on my Roku remote, I'm watching my movie seconds later.
    1. feidhlim1986's Avatar
      feidhlim1986 -
      Quote Originally Posted by Rob2G View Post
      Thats cool, I just dont see apple doing it. I see apple making their own Airplay compatible ios based HDTV set before doing this.
      Really?
      They'd make an awful lot more money licensing AirPlay to dozens of TV manufacturers, making dozens of different size displays and hitting millions of users, rather than a very niche market that would buy a very expensive Apple branded TV that would probably come in 3 sizes at the most.

      I'd prefer to buy a (cheaper) Samsung TV with Airplay than an Apple branded (Samsung made) TV
    1. vantheman169's Avatar
      vantheman169 -
      that would be great, my new 47" LED TV came with Netflix and Hulu built right into the TV..I already have an apple tv but it would be nice to not have to switch inputs to use it. AirPlay is pretty much badass!
    1. thetoothfairy's Avatar
      thetoothfairy -
      Its seems like its nice however I hardly watch tv...
    1. @rtigs's Avatar
      @rtigs -
      Though I really like the idea of AirPlay as an embedded technology in new HDTVs, I personally prefer the stand alone box for jailbreaking/enhancing purposes.

      Adding XBMC to my aTV2 box allows me to wirelessly stream any video format to my tv from a Western Digital My Book Live drive. No longer restricted to the limited formats that iTunes supports.

      @rtigs
    1. EskimoRuler's Avatar
      EskimoRuler -
      Quote Originally Posted by Rob2G View Post
      Thats cool, I just dont see apple doing it. I see apple making their own Airplay compatible ios based HDTV set before doing this.
      Yea I feel the same way. But it would be awesome for sure