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  • Advertisers Criticize Apple for Refusing to Open Targeting Data in iAd Campaigns


    Apple’s refusal to open its vast trove of purchased data and demographic information to advertisers is said to be the principal factor inhibiting the growth of the company’s iAd platform. Industry insiders likened Apple’s strict data limitations to forcing “the best-looking girl at the party … to wear a big bag over her head,” according to a recent report from Advertising Age. The Cupertino California company offers advertisers the ability to target customers based on geography, purchase history, and media interests but refuses to share the underlying data.

    Compounding the issue, the data Apple does reveal can’t be fed into many agencies’ automated ad-buying platforms. Apple’s users tracking isn’t based on web browser cookies, therefore advertisers are unable to mix-and-match the information with data from other sources that use cookies to identify users. Competitors such as Google, Facebook, and Yahoo give advertisers a much deeper level of insight, though some say Apple’s data is still the most valuable. Apple is “one of the best in terms of data quality and accuracy,” AdMobious co-founder Dan Grigorovici said, “but I think Google is a little more open.”

    It’s unclear how this might change if iAd’s rumored shift to a real-time bidding system comes through. Such a change could lead to increased opportunities for advertisers to automate their iAd buys, making the service more efficient and financially viable for smaller advertisers. The advertisers also complained about the frigidity of Apple’s iAd sales team, a problem in the clubby advertising industry. Perhaps in a sign that Apple hasn’t yet decided exactly what to do with the $250 million per year iAd business, it is thought that the company hasn’t even given its staff sales targets. GroupM executive Cary Tilds told the publication the following regarding the matter:

    Originally Posted by :
    It's not their main focus to tell everyone in the world how amazing advertising in iAd is, It's just not as loud.
    The complaints as a whole come on the heels of an iAd reorganization that has seen the team’s focus shift to selling advertisements on iTunes Radio, a directive thought to have come directly from software and services chief, Eddy Cue. The company brought in former terrestrial radio executive Michael Pallad to head the team in December.

    Source: Advertising Age via AppleInsider
    This article was originally published in forum thread: Advertisers Criticize Apple for Refusing to Open Targeting Data in iAd Campaigns started by Akshay Masand View original post
    Comments 5 Comments
    1. dsg's Avatar
      dsg -
      I always delete the ADSheet.app as soon as I'm jailbroken, this kills iAds and I've had no issues from any app that trys to use iAds.

      so advertisers can wine all they want as far as I'm concerned, I'll just keep deleting/blocking Ads and the tools they use
    1. sujahat's Avatar
      sujahat -
      Quote Originally Posted by dsg View Post
      I always delete the ADSheet.app as soon as I'm jailbroken, this kills iAds and I've had no issues from any app that trys to use iAds.

      so advertisers can wine all they want as far as I'm concerned, I'll just keep deleting/blocking Ads and the tools they use
      Being a web developer myself, I make it a point to click on ads if I use a free app or service. It's the lease we can do for the developers hard work.
    1. dsg's Avatar
      dsg -
      no developers could charge, Ads are ******** that don't just generate incomes for devs
    1. Mariousmc's Avatar
      Mariousmc -
      Quote Originally Posted by dsg View Post
      I always delete the ADSheet.app as soon as I'm jailbroken, this kills iAds and I've had no issues from any app that trys to use iAds.

      so advertisers can wine all they want as far as I'm concerned, I'll just keep deleting/blocking Ads and the tools they use
      How do you delete? Thanks.
    1. dsg's Avatar
      dsg -
      I use iFile I recommend you test first, just rename ADSheet.app to ADSheet_Orig.app or something

      its found here:

      private/var/stash/Applications.XXXXXX (X being random Alphanumerics)