Apple Rumored to Unveil Apple TV in April, May Potentially Partner with Time Warner
Those of you who have been waiting for Apple to update their set-top streamer could have their wish granted within the next two months. The company is reportedly preparing a springtime introduction for the fourth-generation device that would come with a substantial media tie-in but wouldn’t launch until this fall.
Apple could potentially introduce the new platform in April and have it on shelves by Christmas according to Bloomberg
. The release date could change according to the publication depending on the outcome of negotiations with content providers. One of the potential partners is said to be Time Warner Cable, which as some of you may know is one of the largest cable television providers in the US. Whispers of an Apple and Time Warner deal first surfaced last spring, with reports that Time Warner was looking to deliver live and on-demand programming through the box.
Such an agreement would mark a departure from previous rumors that had Apple negotiating directly with networks such as ESPN and HBO in a bid to bypass cable companies. On the hardware front, the report claims the upcoming refresh will likely include a faster processor than its predecessors. The current-generation Apple TV runs on a modified version of Apple’s iPhone and iPad powering A-series chips.
Alongside the new hardware, the Apple TV’s interface will reportedly be revamped to make it easier for users to navigate and discover content. There wasn’t any mention made of a third-party App Store for the device, but many expect Apple to include the feature in the box’s next iteration that would enable a game-console like experience.
The notion of a month’s long wait between the unveiling of a new Apple TV in April and a launch in time for the 2014 holiday season may sound suspect, but Apple had a five-month lead time between the announcement of the first iPhone and its launch in June of 2007.The wait between the unveiling and launch of the first iPad, which runs a scaled-up version of the iPhone operating system was considerably shorter at just over two months.
If the Cupertino California company were to have a similar wait time between the unveiling of a new Apple TV and its launch date, this would place the launch around September, which happens to be the same time of year that Apple has chosen to debut its new iPhone models for the past three years. Apple was thought to have been ready to introduce the next-gen Apple TV last fall alongside the iPhone 5S, though that turned out not to be the case. The Apple TV was last updated in the spring of 2012. It brought support for 1080p video content and 802.11n networking. The next-gen could see similar bumps with support for ultra-high resolution 4K video and a speedy 802.11ac Wi-Fi.
We’ll have to wait and see which of this information turns out to be true.