Chitika: Apple's iPad Continues to Dominate Tablet Usage Peaking Late in the Evening
Despite a recent increase in sales for Android-based tablets, Apple’s iPad remains the most-used slate by an overwhelming margin according to recently released data. At peak hours, around 9:00 pm Eastern, tablets running Google’s Android operating system are used less than 25% as much as the iPad according to Chitika. The web and advertising analytics firm analyzed tens of millions of tablet-based ad impressions in North America for their numbers.
Microsoft’s Surface brought up the rear at less than 5% of the iPad’s peak, though Microsoft’s hardware platform does appear to be living up to its business-focused billing. The Surface clocked a higher share of its own daily usage during the work day as compared to the iPad and Android-based tablets. Additionally the iPad appears to be preferred by those using the device during their morning commute. Furthermore, iPad users “exhibit higher usage rates as compared to Android tablet users by several percentage points” according to the study.
Although the study doesn’t break down individual iPad models, recent data suggests that iPad buyers may have favored the full-size iPad Air and iPad 2 models slightly over the more compact iPad mini during the holiday season. Apple ended up selling a record 27 million of the tablets over that time.