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  • Chitika: Apple's iPad Continues to Dominate Tablet Usage Peaking Late in the Evening


    Despite a recent increase in sales for Android-based tablets, Apple’s iPad remains the most-used slate by an overwhelming margin according to recently released data. At peak hours, around 9:00 pm Eastern, tablets running Google’s Android operating system are used less than 25% as much as the iPad according to Chitika. The web and advertising analytics firm analyzed tens of millions of tablet-based ad impressions in North America for their numbers.

    Microsoft’s Surface brought up the rear at less than 5% of the iPad’s peak, though Microsoft’s hardware platform does appear to be living up to its business-focused billing. The Surface clocked a higher share of its own daily usage during the work day as compared to the iPad and Android-based tablets. Additionally the iPad appears to be preferred by those using the device during their morning commute. Furthermore, iPad users “exhibit higher usage rates as compared to Android tablet users by several percentage points” according to the study.

    Although the study doesn’t break down individual iPad models, recent data suggests that iPad buyers may have favored the full-size iPad Air and iPad 2 models slightly over the more compact iPad mini during the holiday season. Apple ended up selling a record 27 million of the tablets over that time.

    Source: Chitika via AppleInsider
    This article was originally published in forum thread: Chitika: Apple's iPad Continues to Dominate Tablet Usage Peaking Late in the Evening started by Akshay Masand View original post
    Comments 1 Comment
    1. alanjf's Avatar
      alanjf -
      The problem with this study and others like it is that it's based on the USER AGENT string that every web browser emits when making a request for a web page, and makes the assumption that no one spoofs theirs. The fact is, I know of many cases where Android users need to either spoof their UA or use another browser which would end up hiding the fact that they are using an Android device.