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  • Flappy Bird Developer Speaks Out About Why He Removed the Game From the App Store


    Dong Nguyen, the developer behind the highly popular free Flappy Bird video game for iOS, has officially spoken out in an interview with Forbes about why he had chosen to pull the successful game from the App Store. Flappy Bird held the #1 spot in the "Top Free" section of the App Store while it was available, and had become a smash hit in a very short period of time.

    For the longest time, Nguyen was pretty quiet about his reasoning for removing the game. He had Tweeted small hints on Twitter about the fact that he "can not take this anymore," but the true reasoning for why he removed the game had been unknown until now.

    Nguyen attributes his decision to remove Flappy Bird from the App store to the addictive nature of the game, which players felt the effects of after wanting to better their high scores; especially against friends:

    Flappy Bird was designed to play in a few minutes when you are relaxed. But it happened to become an addictive product. I think it has become a problem. To solve that problem, itís best to take down Flappy Bird. Itís gone forever.
    Nguyen never intended for the game to become that way, but rather for it to just be a small time-killer in the event that the player had a few minutes to kill before something they needed to do. Because it didn't become what he had hoped, he notes that the game is gone forever, and won't see a revival.

    Flappy Bird, in case you've never played it, set up randomly-generated pipes with gaps in them that you'd need to fly through. For each pipe you successfully moved through, you would get a point. The player would need to tap on the screen to flap the bird's wings, and this required precision timing; if you hit one of the pipes, your bird would come plummeting to the Earth and your score would be saved.

    Flappy Bird had become so popular, that the game had managed to generate $50,000 per day in ad-revenue across platforms. It was available for both iOS and Android.

    Although the game was pulled, those who had the game installed on their devices already can still continue playing it.

    Sources: Forbes via MacRumors
    This article was originally published in forum thread: Flappy Bird Developer Speaks Out About Why he Removed the Game From the App Store started by Anthony Bouchard View original post
    Comments 36 Comments
    1. Jj2345's Avatar
      Jj2345 -
      I don't believe his excuse for some reason
    1. holyshnikes's Avatar
      holyshnikes -
      Thats a stupid argument. The game ended up being more than what he intended it to be, so he takes it down? That's a cop out answer. It has to be more than that. Hardly any of the great things we have started out the way they were originally intended.

      Don't get me wrong, I think theres a legitimate excuse why he took it down. I just don't think this is it. I've never played the game, and didn't download it when they hype went out about it going away either, but I followed the story. Something's fishy with this.
    1. *T*'s Avatar
      *T* -
      Guys it's not about the money. None of you can see past that, can you? Whereas we all sit her and whine about how candy crush is too addicting and is causing a loss of productivity, Nguyen didn't want his game to cause a negative reaction in society. I bet all of you would have been content to profit from such a thing, but Nguyen clearly has a strong morals and values system. I respect him for that. Americans are raised with profit as the only value, and look where our society is headed.
    1. southfrisco's Avatar
      southfrisco -
      High score games are made to be addictive. It is highly likely Nintendo sent a cease and desist letter. He puts the time in to update Flappy (after it was already a hit) and then pulls it a few days later? Something smells flappy...
    1. LearningMan's Avatar
      LearningMan -
      Quote Originally Posted by *T* View Post
      Guys it's not about the money. None of you can see past that, can you? Whereas we all sit her and whine about how candy crush is too addicting and is causing a loss of productivity, Nguyen didn't want his game to cause a negative reaction in society. I bet all of you would have been content to profit from such a thing, but Nguyen clearly has a strong morals and values system. I respect him for that. Americans are raised with profit as the only value, and look where our society is headed.
      OMG! Really? You actually just really said that? Flappy birds was a detriment to society? REALLY? Some people need to get a life.

      And BTW, it is about making money and if somebody wasn't doing it, you wouldn't have a JOB and YOU wouldn't be able to EAT.
    1. peu's Avatar
      peu -
      1) Great marketing, do not forget the app keeps getting revenue, and all the media is speaking about it, best case scenario , it would be a fad in a week or two
      2) Then the guy "reconsiders" and publish it again, BAM! two weeks more on top of the charts...
      3) Profit!
    1. se23's Avatar
      se23 -
      Rubbish! This guy needs to drop off the planet already! All this up & down hoo haaa for a poxy game that would have been over in a few weeks anyway. The way he's going on it's like he discovered time travel but is scared of the consequences! MUG
    1. oneduality's Avatar
      oneduality -
      Quote Originally Posted by Jj2345 View Post
      I don't believe his excuse for some reason
      His excuse makes entirely no sense.. He said he wanted it to be something to kill time before you do something, but then if that's so.. why give points per pipe? that has the obvious result of wanting to beat your previous score or even your friends scores..

      Secondly, how does creating an addictive game "ruin" his life .. that makes me believe the Nintendo story far more than his own excuse, it ruined his life because Nintendo killed his most valuable property and took away his largest meal ticket..

      Lastly, I think he's been vague to protect his reputation as well.. he's been accused of copying from Nintendo for one, but also it's been said that he's suspected of getting false ratings/reviews to boost the popularity of the app which is a common, nefarious practice on app stores.. The app popularity did seem to instantly flare up, which no doubt would have gotten the attention of Nintendo and that would result in quick action by them..

      Quote Originally Posted by *T* View Post
      Guys it's not about the money. None of you can see past that, can you? Whereas we all sit her and whine about how candy crush is too addicting and is causing a loss of productivity, Nguyen didn't want his game to cause a negative reaction in society. I bet all of you would have been content to profit from such a thing, but Nguyen clearly has a strong morals and values system. I respect him for that. Americans are raised with profit as the only value, and look where our society is headed.
      If he's worried about cutting down productivity then why is he writing games to begin with? virtually any game will do that because there's almost always something else that people can be doing to better society.. so I don't buy that for a second.. Secondly, if it's not about the cash why inject ads? those are there for the singular purpose of making money.. but since it's not about that, I guess he could have removed the ads.
    1. fredHD's Avatar
      fredHD -
      I say his game, his rules. He wanted it out so be it. No point bitc...g about it. Alternative ways can be use to get the game anyway.
    1. WHUDS's Avatar
      WHUDS -
      Stupid reason, yes I said stupid.
    1. Nuff Said's Avatar
      Nuff Said -
      ...and due to popular demand flappy birds hsas returned and is breaking sales records left and right.
    1. hogcia's Avatar
      hogcia -
      What can I say? The guy is retarded!
    1. BhadKarma's Avatar
      BhadKarma -
      The Russians made him.
    1. spectrum's Avatar
      spectrum -
      Next up. Angry birds
    1. steve-z17's Avatar
      steve-z17 -
      Quote Originally Posted by *T* View Post
      Guys it's not about the money. None of you can see past that, can you? Whereas we all sit her and whine about how candy crush is too addicting and is causing a loss of productivity, Nguyen didn't want his game to cause a negative reaction in society. I bet all of you would have been content to profit from such a thing, but Nguyen clearly has a strong morals and values system. I respect him for that. Americans are raised with profit as the only value, and look where our society is headed.
      I agree with you about Nguyen having morals and the game not being what he wanted it to be so he chose to take it down. But wow!...Last sentence major fail....
    1. xerray's Avatar
      xerray -
      I don't know if you guys know this or not, but he lives in Vietnam, and it's dangerous to get a lot of money in a short amount of time.
    1. MiSTRFiNGA's Avatar
      MiSTRFiNGA -
      Quote Originally Posted by steve-z17 View Post
      I agree with you about Nguyen having morals and the game not being what he wanted it to be so he chose to take it down. But wow!...Last sentence major fail....
      Actually no, that last sentence is MAJOR TRUTH. Most people just dont accept/see it. We always want "bigger/better" and are never happy with what we have. Society tells us that if we don't drive a lamborgini and live in a mansion in Beverly Hills because we are famous then we are not "living to our potential". This is unable to be seen by those who are in it just like being in a bad relationship. After it's over you shake your head and say "what was I thinking?!!?" I cannot make you see this perspective, but hopefully one day you will understand. Alot of people are starting to see the things they were told growing up are not true, and that we are living our lives for others(fat cat corporate America) and wearing clothes and items that cost 10x's more than they should so that other people think we are "important" or "wealthy" or "successful". What does money say about you? In my personal experience some people with money are nice, but most are not. And those without are usually down to earth and nice, and small amounts of those are still mean. How about your experience? Have you had this same experience with people in your life? Have you seen people lie steal and cheat their own family and friends to "gain wealth"? When you finally "unplug" from society and don't log into facebook daily, and stop watching TV for a week and just enjoy things YOU enjoy, without trying to impress those around you, you slowly start to see life like those "bad relationships" you didn't realize were bad till you finally got out of them. I wish all of you clarity, peace & happiness in your journey!
    1. Magnum's Avatar
      Magnum -
      Have you seen eBay? iPhones/iPods with flappy bird installed are selling for 1000-3000 bucks...
    1. MoDaLoT's Avatar
      MoDaLoT -
      I know it is gone from App Store, but I can still download it because I downloaded before...
    1. steve-z17's Avatar
      steve-z17 -
      Quote Originally Posted by MiSTRFiNGA View Post
      Actually no, that last sentence is MAJOR TRUTH. Most people just dont accept/see it. We always want "bigger/better" and are never happy with what we have. Society tells us that if we don't drive a lamborgini and live in a mansion in Beverly Hills because we are famous then we are not "living to our potential". This is unable to be seen by those who are in it just like being in a bad relationship. After it's over you shake your head and say "what was I thinking?!!?" I cannot make you see this perspective, but hopefully one day you will understand. Alot of people are starting to see the things they were told growing up are not true, and that we are living our lives for others(fat cat corporate America) and wearing clothes and items that cost 10x's more than they should so that other people think we are "important" or "wealthy" or "successful". What does money say about you? In my personal experience some people with money are nice, but most are not. And those without are usually down to earth and nice, and small amounts of those are still mean. How about your experience? Have you had this same experience with people in your life? Have you seen people lie steal and cheat their own family and friends to "gain wealth"? When you finally "unplug" from society and don't log into facebook daily, and stop watching TV for a week and just enjoy things YOU enjoy, without trying to impress those around you, you slowly start to see life like those "bad relationships" you didn't realize were bad till you finally got out of them. I wish all of you clarity, peace & happiness in your journey!
      Lol! I love how you just made a million different ASSumptions about based on a single statement I made. That right there tells me a lot about you! I could care less what people around me think, especially you. You really contradicted yourself by saying all those things about me then stating that I need to "unplug" and not care what people around me think...that makes a lot of sense...People wanting bigger and better (and getting it) is what makes this country so great. It give immigrants the chance to make a life for their children/family, it gives everyone the opportunity to better their lives. I work with a lot of people that have lots of money and each one of them are very kind and generous. Of course there's going to be ppl who are mean, but why focus on them, it's a waste of time. I'm not trying to be rude or mean to you, but you literally blew this way out of proportion based on a single statement I made. When all I meant by it was that there's way more to America than just profit, we're very lucky to live in such an awesome country!