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  • San Francisco Planning Commission Gives Apple the Green Light on its New Retail Store


    After a recent hearing, the San Francisco Planning Commission approved Apple’s final plans for a two-forty flagship retail outlet, which one company representative said will be more iconic than the Fifth Avenue location in New York. According to notes published by the city Planning Commission, plans for the Union Square Apple Store received a preliminary recommendation of “approve with conditions.” More specifically, a review and alteration of the store’s second level, as well as tweaks to the rear plaza, are required to move forward.

    Following the two-hour hearing, ifo Apple Store’s Gary Allen tweeted that an Apple representative mentioned the new outlet would be more iconic than the company’s Fifth Avenue location. For those of you who didn’t know, the Fifth Avenue store boasts a giant glass cube designed by late Apple cofounder Steve Jobs.

    As part of the deal, Apple must comply with certain stipulations pertaining to the preservation of the surrounding area as well as a controversial folk art fountain sculpture located in a plaza behind the store.

    Since being announced in 2013, plans for the Union Square Apple Store have gone through a number of revisions. The original design caused a fracas as it apparently called for the removal of the fountain installation. Designed by a local artist Ruth Asawa, the sculpture tells the history of San Francisco and consists of 41 plaques made of baker’s dough then cast in bronze. The most recent Apple Store design features a cantilevered building structure with an all-glass front holding two giant two-story sliding glass doors. Other improvements over older designs include a waterfall and free Wi-Fi in the rear plaza.

    Source: Gary Allen (Twitter), San Francisco Planning Commission
    This article was originally published in forum thread: San Francisco Planning Commission Gives Apple the Green Light on its New Retail Store started by Akshay Masand View original post