Tim Cook Says Apple Will Enter New Product Categories
This one isn't a rumor, folks. An admission straight from the big guy himself, Apple CEO Tim Cook said last night that the iDevice maker will enter new categories with yet-to-be revealed devices.
Music to the ears of investors and analysts who have persistently badgered Apple to innovate and expand the scope of its products, Cook wouldn't speculate on which devices or categories Apple would be working to cultivate. For now, of course, the pledge alone is enough to keep the innovation critics at bay.
"There will be new categories," Cook reveals, but curtailing the admission there. "We're not ready to talk about it, but we're working on some really great stuff."
As MMi reported
last night, Apple announced that it is repurchasing of $14 billion in shares of AAPL in a move to illustrate that the company retains exceeding confidence in the opportunities for growth and expansion that lie ahead.
"It means that we are betting on Apple," Cook said of the share buyback. "It means that we are really confident on what we are doing and what we plan to do," Cook says. "We're not just saying that. We're showing that with our actions."