Samsung Wants Olympians to Hide Apple's Logo during Opening Ceremonies
Samsung appears to be giving away a free Galaxy Note 3 to every athlete competing in the 2014 Winter Olympics but those who receive one are reportedly required to ensure that the Apple logo is nowhere to be seen if they use an iPhone to record events at the opening ceremonies.
This isnít a surprise as Olympians seem to be increasingly turning to smartphones to capture photos and video of the festivities and the handsets are often caught by television cameras covering the event. Samsung wants to ensure its brand is the only one seen according to a report from the folks over at Slashgear
. Samsungís plan was outed by several members of the Swiss Olympic team who noticed the guidelines inserted into the athletesí gift bags.
The Olympics provide an unparalleled advertising opportunity with television coverage spanning the globe. Although the figures for 2014 are unknown, it is thought that Samsung spent at least $100 million to sponsor the 2012 Summer Olympics in London for example.