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  • Facebook May Take a Bite Out of Apple with New Streaming Content Push


    Facebook is joining the ranks of major streaming content providers by beginning to offer online movie rentals. Warner Bros. has already been announced as Facebook’s first official partner in the effort, making The Dark Knight available through the movie’s official Facebook page.

    “Every digital heavyweight is making a play for your living room," writes Peter Kafka of All Things Digital. He adds that Facebook clearly has designs on possibly challenging the likes of Apple, Netflix, Hulu, Amazon, Google, Microsoft, and everyone” in the digital content streaming space. Although only one film will be made available in this initial test run, Wall Street reacted to the news Tuesday as traders began selling shares of Netflix in anticipation of Facebook’s growth in the world of digital video rentals. Shares of Apple, it should also be noted, only rose $0.19 on a day when equities and, particularly tech stocks, were strong, although it would be inaccurate to pin Apple's flat session entirely on the Facebook announcement.

    Regardless, expectations surrounding Facebook's effort are high. For now, the cost of a Facebook movie rental is 30 Facebook credits - about $3. Once a film is rented, users have 48 hours from the time of purchase to watch it in their browser. Facebook still functions as usual - 'poking,' 'liking,' etc. - throughout the the rental period. To that end, Thomas Gewecke, president of Warner Bros., says that “Facebook has become a daily destination for hundreds of millions of people,” said Thomas Gewecke, president of Warner Bros. Digital Distribution. “Making our films available through Facebook is a natural extension of our digital distribution efforts. It gives consumers a simple, convenient way to access and enjoy our films through the world’s largest social network.”

    Only time will tell if - and how - Facebook's new venture will impact Apple and its peers in the realm of digital content.

    Source: All Things Digital
    This article was originally published in forum thread: Facebook May Take a Bite Out of Apple with New Streaming Content Push started by Michael Essany View original post
    Comments 52 Comments
    1. glassJAw's Avatar
      glassJAw -
      Na! not for me, Netflix and vudu Is more then enough for me
    1. mortopher's Avatar
      mortopher -
      If it's anything like the rest of Facebook's everchanging GUI then go ahead and count me out too.
    1. HomieG35's Avatar
      HomieG35 -
      Quote Originally Posted by mortopher View Post
      If it's anything like the rest of Facebook's everchanging GUI then go ahead and count me out too.
      This.
    1. Ven0M0D's Avatar
      Ven0M0D -
      i think facebook is getting into something they really have no business being in...and exactly the GUI changes have been horrible so apparently the guy coming up with the ideas is not quite in tune with the wants of the users
    1. Lombardo Joe's Avatar
      Lombardo Joe -
      Does anyone else remember Facebook from about September 2006 and earlier? You know, back before it... sucked? Facebook was perfect the way it was back when it was your pictures, your wall, and NO News Feed. The inclusion of the News Feed in late 2006 forever ruined it for me.

      I can't keep up with it these days. Now it's just out of control. Screw you, and screw your farm.
    1. StealthBravo's Avatar
      StealthBravo -
      Wow, this looks really bad. No way this ever gets much ground.
    1. TheDirtyDiddler's Avatar
      TheDirtyDiddler -
      Ugh.
    1. feidhlim1986's Avatar
      feidhlim1986 -
      Quote Originally Posted by Ven0M0D View Post
      i think facebook is getting into something they really have no business being in...and exactly the GUI changes have been horrible so apparently the guy coming up with the ideas is not quite in tune with the wants of the users
      Why does Facebook have no business being in the streaming movie business?
    1. seann33uk's Avatar
      seann33uk -
      Quote Originally Posted by feidhlim1986 View Post
      Why does Facebook have no business being in the streaming movie business?
      because its a social site, not a video site. It should first attempt to fix its pictures, and chat amongst many other failures before it attempts to "branch out"

      They'll be making phones next ><
    1. Co1d Night's Avatar
      Co1d Night -
      Quote Originally Posted by Lombardo Joe View Post
      Does anyone else remember Facebook from about September 2006 and earlier? You know, back before it... sucked? Facebook was perfect the way it was back when it was your pictures, your wall, and NO News Feed. The inclusion of the News Feed in late 2006 forever ruined it for me.

      I can't keep up with it these days. Now it's just out of control. Screw you, and screw your farm.
      Yea I'm sick of the constant farmville and other ridiculous game notifications I get everytime I login. If I deny your requests the first 10x, what makes you think I'll still want to help water your pixelated crops?
    1. Co1d Night's Avatar
      Co1d Night -
      [QUOTE=seann33uk;5877490]because its a social site, not a video site. It should first attempt to fix its pictures, and chat amongst many other failures before it attempts to "branch out"

      They'll be making phones next >
    1. jbardi's Avatar
      jbardi -
      Facebook is on a downward spiral and is desperate to go out in a blaze of glory, grasping at anything and everything on its way down. In a few years time it will be a distant memory.
    1. feidhlim1986's Avatar
      feidhlim1986 -
      Quote Originally Posted by seann33uk View Post
      because its a social site, not a video site. It should first attempt to fix its pictures, and chat amongst many other failures before it attempts to "branch out"

      They'll be making phones next ><
      And Apple were a computer manufacturer, they had "no business" getting in the music, movie, tv show business.

      Guess what, watching movies is a social experience. For the movie studios it's a good and cheap method of trying to reach a 500+ Million install base.

      Quote Originally Posted by jbardi View Post
      Facebook is on a downward spiral and is desperate to go out in a blaze of glory, grasping at anything and everything on its way down. In a few years time it will be a distant memory.
      Haha, yeah. Sure all the $75 Billion valued companies will fizzle out in a few years.

      Quote Originally Posted by Th3_Amazing_Ath3ist View Post
      Yea I'm sick of the constant farmville and other ridiculous game notifications I get everytime I login. If I deny your requests the first 10x, what makes you think I'll still want to help water your pixelated crops?
      Just Block the app in your settings
    1. z3r01's Avatar
      z3r01 -
      Facebooks first step into the mistakes myspace did...poor them...time to start deleting my
      Facebook page...
    1. MLGKorno's Avatar
      MLGKorno -
      Exactly why I stopped using Facebook. My notifications are all filled with Mafia Wars requests/Farmville/Cafe City or whatever that is from random people.
    1. Dizi's Avatar
      Dizi -
      All I'm sayin' is, If I had to choose between Facebook or Apple, it would be a quick and easy decision.
    1. santacruzlocal's Avatar
      santacruzlocal -
      Its going to fail like google tv will!!!

      Quote Originally Posted by MLGKorno View Post
      Exactly why I stopped using Facebook. My notifications are all filled with Mafia Wars requests/Farmville/Cafe City or whatever that is from random people.
      You do know that you can "Block" games, causes, pretty much anything and you'll never see a post, or request from it right ?!?!? I'm just throwing it out there !!!
    1. feidhlim1986's Avatar
      feidhlim1986 -
      Quote Originally Posted by MLGKorno View Post
      Exactly why I stopped using Facebook. My notifications are all filled with Mafia Wars requests/Farmville/Cafe City or whatever that is from random people.
      It's not hard to customise your notification settings ya know.
    1. iBwizzle's Avatar
      iBwizzle -
      Mock my words, f
    1. maddawg05's Avatar
      maddawg05 -
      Quote Originally Posted by santacruzlocal View Post
      Its going to fail like google tv will!!!



      You do know that you can "Block" games, causes, pretty much anything and you'll never see a post, or request from it right ?!?!? I'm just throwing it out there !!!
      +1.

      Just like anything they're trying to evolve. Wether it's is successful only time will tell. Hopefully it won't end up like MTV...from music video to reality garbage.