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  • Facebook May Take a Bite Out of Apple with New Streaming Content Push


    Facebook is joining the ranks of major streaming content providers by beginning to offer online movie rentals. Warner Bros. has already been announced as Facebook’s first official partner in the effort, making The Dark Knight available through the movie’s official Facebook page.

    “Every digital heavyweight is making a play for your living room," writes Peter Kafka of All Things Digital. He adds that Facebook clearly has designs on possibly challenging the likes of Apple, Netflix, Hulu, Amazon, Google, Microsoft, and everyone” in the digital content streaming space. Although only one film will be made available in this initial test run, Wall Street reacted to the news Tuesday as traders began selling shares of Netflix in anticipation of Facebook’s growth in the world of digital video rentals. Shares of Apple, it should also be noted, only rose $0.19 on a day when equities and, particularly tech stocks, were strong, although it would be inaccurate to pin Apple's flat session entirely on the Facebook announcement.

    Regardless, expectations surrounding Facebook's effort are high. For now, the cost of a Facebook movie rental is 30 Facebook credits - about $3. Once a film is rented, users have 48 hours from the time of purchase to watch it in their browser. Facebook still functions as usual - 'poking,' 'liking,' etc. - throughout the the rental period. To that end, Thomas Gewecke, president of Warner Bros., says that “Facebook has become a daily destination for hundreds of millions of people,” said Thomas Gewecke, president of Warner Bros. Digital Distribution. “Making our films available through Facebook is a natural extension of our digital distribution efforts. It gives consumers a simple, convenient way to access and enjoy our films through the world’s largest social network.”

    Only time will tell if - and how - Facebook's new venture will impact Apple and its peers in the realm of digital content.

    Source: All Things Digital
    This article was originally published in forum thread: Facebook May Take a Bite Out of Apple with New Streaming Content Push started by Michael Essany View original post
    Comments 52 Comments
    1. saunupe1911's Avatar
      saunupe1911 -
      Quote Originally Posted by feidhlim1986 View Post
      It's not hard to customise your notification settings ya know.
      The guy's point is that he shouldn't have to go out his way to modify his notification settings when he never elected to receive game messages etc...

      It's like receiving spam from a site u never visited or shared your email address with. It's annoying and inconvenient
    1. iBwizzle's Avatar
      iBwizzle -
      Mock my words, Facebook will end up like MySpace. Using social sites to push content will be the death of it! People log on to socialize with friends and acquaintance. Not to be bothered with ads and the harassing of artist updates.
    1. SteveJobsEvilTwinBro's Avatar
      SteveJobsEvilTwinBro -
      Opens the door to a new social networking site, Myspace & Facebook are both completely self serving at this point, what used to get me excited only pisses me off now. Don't log in for a couple months and come back only to scratch your head like "W....T.....F..?! WHY!!", why would I want to watch movies on Facebook? Ugh..
    1. feidhlim1986's Avatar
      feidhlim1986 -
      Quote Originally Posted by saunupe1911 View Post
      The guy's point is that he shouldn't have to go out his way to modify his notification settings when he never elected to receive game messages etc...

      It's like receiving spam from a site u never visited or shared your email address with. It's annoying and inconvenient
      You only receive notifications from games or apps or whatever that you sign up for by clicking the allow button when you use a game first day. You play farmville and say yes to notifications thats your problem and your responsibility to turn off.

      Thats like complaining that your iOS games and apps are "spamming" you with notifications
    1. c0dy's Avatar
      c0dy -
      I hope Facebook isn't jumping the shark.
    1. steve-z17's Avatar
      steve-z17 -
      I do not like where this is going...movie rentals is not what Facebook was created for. Obviously Zuckerberg can take it where he wants but I don't think it'll go well.
    1. nautical79's Avatar
      nautical79 -
      U Are blaming Facebook when the WB its the one that came up with the idea. everybody wants a piece when a lot of money is involved.
    1. steve-z17's Avatar
      steve-z17 -
      Quote Originally Posted by santacruzlocal View Post
      Its going to fail like google tv will!!!



      You do know that you can "Block" games, causes, pretty much anything and you'll never see a post, or request from it right ?!?!? I'm just throwing it out there !!!
      I like my Google TV, very useful!
    1. StealthBravo's Avatar
      StealthBravo -
      I tried it out today. With all the choices to get this content, I seriously doubt anyone would choose this.
    1. zplit's Avatar
      zplit -
      Quote Originally Posted by glassJAw View Post
      Na! not for me, Netflix and vudu Is more then enough for me
      +1
    1. StealthBravo's Avatar
      StealthBravo -
      Well for newly released stuff, Apple TV works great for me.
    1. zeroskater61's Avatar
      zeroskater61 -
      Quote Originally Posted by feidhlim1986 View Post
      And Apple were a computer manufacturer, they had "no business" getting in the music, movie, tv show business.
      Yeah they were a computer manufacturer that created the iPod. And what better way to advertise a product then by creating a program(iTunes) where you can buy or rent and download content onto your device from your computer.
    1. ohthatguyagain's Avatar
      ohthatguyagain -
      Just deleted my fb account.
    1. thetoothfairy's Avatar
      thetoothfairy -
      I hardly watch movies.... so not going to take advantage of this if fb does this!
    1. CaptainChaos's Avatar
      CaptainChaos -
      Facebook is about to make a move in the text messaging industry too.
    1. steve-z17's Avatar
      steve-z17 -
      Quote Originally Posted by StealthBravo View Post
      Well for newly released stuff, Apple TV works great for me.
      Exactly. Everything else I just go Netflix.
    1. StealthBravo's Avatar
      StealthBravo -
      Quote Originally Posted by steve-z17 View Post
      Exactly. Everything else I just go Netflix.
      Yes, I watch more Netflix than my Directv package
    1. steve-z17's Avatar
      steve-z17 -
      Quote Originally Posted by StealthBravo View Post
      Yes, I watch more Netflix than my Directv package
      Same here, (except I have Xfinity), but I definitely watch more Netflix.
    1. iSteed's Avatar
      iSteed -
      yup... Netflix and apple tv too. Not sure I get this one or even why the Facebook god's feel that his would benefit their site. I think it's weird.... No i'm not gonna watch a movie on Facebook!!...lol
    1. adrian1480's Avatar
      adrian1480 -
      I will pass. Many will not.

      ...and if the prices are better than Amazon/Netflix, I'll use it too.

      Show me better prices and I might show you some business.