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  • Report: Apple Having Trouble in Emerging Markets


    Despite attempts by Apple to claim a bigger chunk of the world's emerging mobile markets, the company's products - mostly due to their elevated price tag - are yet to resonate with the increasingly mobile-savvy populations of certain geographic regions, especially across the continent of Asia.

    According to the latest research from Strategy Analytics' Wireless Smartphone Strategies service, global smartphone shipments grew 41 percent annually to reach a record 990 million units in 2013. But Apple wasn't the big winner of this expansion by a long shot.

    Android captured 79 percent share of all smartphones shipped worldwide and extended its lead over Apple, Microsoft and other rivals.
    All told, Android shipped four times more smartphones than Apple and Microsoft combined.

    "Apple iOS grew a sluggish 13 percent annually and shipped 153.4 million smartphones worldwide for 15 percent marketshare during 2013," today's report reads. "Despite record volumes, 2013 is arguably a year that Apple will want to forget as growth slowed sharply and its new 5c model performed less strongly than expected."

    Source: Strategy Analytics
    This article was originally published in forum thread: Report: Apple Having Trouble in Emerging Markets started by Michael Essany View original post
    Comments 1 Comment
    1. Merthod's Avatar
      Merthod -
      Here in Mexico having an iphone is really expensive. You can a Galaxy for "free" with a plan. But never a iphone. However it is popular, really popular down here. Much of apple's devices performance problems are due to contracts with the carriers limiting how often they can change the device at the "special" price. Buying a phone at full price is very restricting in Mexico because of the high price tags.