Despite attempts by Apple to claim a bigger chunk of the world's emerging mobile markets, the company's products - mostly due to their elevated price tag - are yet to resonate with the increasingly mobile-savvy populations of certain geographic regions, especially across the continent of Asia.
According to the latest research from Strategy Analytics' Wireless Smartphone Strategies service, global smartphone shipments grew 41 percent annually to reach a record 990 million units in 2013. But Apple wasn't the big winner of this expansion by a long shot.
Android captured 79 percent share of all smartphones shipped worldwide and extended its lead over Apple, Microsoft and other rivals.
"Apple iOS grew a sluggish 13 percent annually and shipped 153.4 million smartphones worldwide for 15 percent marketshare during 2013," today's report reads. "Despite record volumes, 2013 is arguably a year that Apple will want to forget as growth slowed sharply and its new 5c model performed less strongly than expected."
Source: Strategy Analytics