If the opinion of famed Steve Jobs biographer Walter Isaacson carries any weight, his words in a new interview with CNBC this week should come as a warning to current Apple CEO Tim Cook.
According to Isaacson, Cook's tenure as Apple CEO could be threatened unless big moves are made. In the same statements, Isaacson called Google the greatest innovator in the world, a title it rightfully claimed from Apple.
Cook has to think about what industry he wants to disrupt next, Isaacson said.
"I think Steve Jobs would have wanted as the next disruptive thing to either have wearable-like watches or TV, an easy TV that you can walk into the room and say put on 'Squawk Box' … or disrupt the digital camera industry or disrupt textbooks... We ought to see in 2014, Apple do something huge," Isaacson expressed.
While acknowledging the China Mobile partnership is a "big deal" for Apple, he said Google-Nest exemplifies the "amazingly strong integrated strategy that Google has to connect all of our devices, all of our lives, from our car, to our navigation system, to how our garage doors are going to open."
"In the late February shareholders meeting," he concludes, "they probably have to start thinking about who should be on the board next. This board is all Steve Jobs' people. They aren't exactly the Tim Cook fan club."