Last week, at the 2014 International Consumer Electronics Show in Las Vegas, hardware and software makers from around the world flocked to Sin City to reveal and demonstrate the future of consumer electronics. Like no other device or product category, wearable gadgets stole the show.
But one of the world's foremost mobile tech makers - Apple - was characteristically absent again from the global expo. Despite expectations that the company's smartwatch would be available by now, the "iWatch" was not on hand for the big show. And based on the latest industry and supply chain chatter out of Asia, the Apple smartwatch may still be months away from release.
Nonetheless, Apple has virtually no chance of backing away from this product launch, say a growing number of market watchers and analysts. Not only will the iWatch be critically important for Apple's bottom line and to silence critics fond of saying that the company has forgotten how to innovate, the wearable device industry at large will need Apple to enter the space to drive enough interest and sales for everyone.
Brian White has once again reiterated his belief that Apple will enter the wearable tech product category this year. White said in a recent note to investors that wearable tech was a “legitimate, new product category” after seeing multiple wearable tech devices at this year’s Consumer Electronics Show.
Source: Wall Street Cheat Sheet