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  • Apple Slashes iAd Buy Rate in Half


    In a move that suggests mobile marketing sticker shock was too much for most advertiser to bear, Apple has reportedly slashed its $1 million minimum advertising buy for iAds by as much as half. Hoping to draw small to mid-sized advertisers into its digital ad program, the going rate to get your brand on the iAd bandwagon is now an estimated $500,000 - not a small chunk of change, but certainly more reasonable than the previous astronomic entry level.

    “This new minimum buy is a great step forward and a necessary one, I think,” Mark Read, CEO of WPP Digital tells John Paczkowski of Digital Daily, which broke the news. “Lowering the minimum buy to $500,000 from $1 million will certainly make the platform more appealing.” As of late 2009, however, when Apple acquired Quattro Wireless for $275 million, the writing was on the wall that Apple would push a new advertising platform. And no one expected it to be cheap. But, perhaps its also fair to say, no one expected it to be so insanely expensive either.

    Despite Apple's acknowledgment of 60 "successful" brand campaigns for iAds - and a corresponding "100 percent renewal rate," it's no secret that iAds have struggled to attain the lofty levels of mobile advertising dominance that Apple CEO Steve Jobs predicted upon the platform's debut last summer. Notwithstanding the perceived "arrogant initial asking price," Apple may experience a resurgence in interest among advertisers now that the buy-in rate for iAd mobile advertising has, for the most part, come back down to earth.

    Digital Daily
    This article was originally published in forum thread: Apple Slashes iAd Buy Rate in Half started by Michael Essany View original post
    Comments 30 Comments
    1. CynicalDriver's Avatar
      CynicalDriver -
      That's still a bit high for "small" companies... Unless their idea of small is Bass Pro Shops!

      *Edit* First!

      Sorry, had to add that, I think it's the first time I've been first, lol.

      Sent from my iPhone using ModMyi
    1. SpikeyDan's Avatar
      SpikeyDan -
      Quote Originally Posted by CynicalDriver View Post
      That's still a bit high for "small" companies... Unless their idea of small is Bass Pro Shops!

      *Edit* First!

      Sorry, had to add that, I think it's the first time I've been first, lol.

      Sent from my iPhone using ModMyi
      Lol sad
    1. Bluprint's Avatar
      Bluprint -
      Quote Originally Posted by CynicalDriver View Post
      That's still a bit high for "small" companies... Unless their idea of small is Bass Pro Shops!

      *Edit* First!

      Sorry, had to add that, I think it's the first time I've been first, lol.

      Sent from my iPhone using ModMyi
      +1
    1. tudtran's Avatar
      tudtran -
      Great. Now more ******* popup ads
    1. feidhlim1986's Avatar
      feidhlim1986 -
      I have yet to see an App with iAds...but plenty with Google Ads and Admob etc
    1. hitman10's Avatar
      hitman10 -
      Quote Originally Posted by feidhlim1986 View Post
      I have yet to see an App with iAds...but plenty with Google Ads and Admob etc
      Funny you say that, because im looking through my apps to see where iads are? LOL

      And as for the person who wrote that their #1 first post, congrads to you i hope you lived out your dream, and your success story is told over and over again.
    1. TheJailbreakGenius's Avatar
      TheJailbreakGenius -
      Quote Originally Posted by feidhlim1986 View Post
      I have yet to see an App with iAds...but plenty with Google Ads and Admob etc
      U don't look at ads... Modmyi has iAds...
    1. hitman10's Avatar
      hitman10 -
      Quote Originally Posted by TheJailbreakGenius View Post
      U don't look at ads... Modmyi has iAds...
      Every ad i found on this website is Google Ads. No where on MMI i can find iads.

      Ps. i know its google because it says that its google ads.
    1. z6joker9's Avatar
      z6joker9 -
      Quote Originally Posted by hitman10 View Post
      Every ad i found on this website is Google Ads. No where on MMI i can find iads.

      Ps. i know its google because it says that its google ads.
      I believe he means the MMI app in the app store. iAds is for iOS.
    1. feidhlim1986's Avatar
      feidhlim1986 -
      Quote Originally Posted by TheJailbreakGenius View Post
      U don't look at ads... Modmyi has iAds...
      Where? Cos I honestly can't see them in the iOS App, and no I haven't purchased to removal of ads.
      The modmyi.com banner at the bottom as never been anything other than that banner

    1. steve-z17's Avatar
      steve-z17 -
      Quote Originally Posted by feidhlim1986 View Post
      Where? Cos I honestly can't see them in the iOS App, and no I haven't purchased to removal of ads.
      The modmyi.com banner at the bottom as never been anything other than that banner

      I've never seen them either.
    1. emtee25's Avatar
      emtee25 -
      I always have iAds on mine :-(
    1. feidhlim1986's Avatar
      feidhlim1986 -
      Quote Originally Posted by emtee25 View Post
      I always have iAds on mine :-(
      Lol I swear I haven't paid for ad removal or I'm not using a cracked app.
      I always wondered why it gave the option to pay for ad removal when I never saw ads
    1. z6joker9's Avatar
      z6joker9 -
      Quote Originally Posted by feidhlim1986 View Post
      Lol I swear I haven't paid for ad removal or I'm not using a cracked app.
      I always wondered why it gave the option to pay for ad removal when I never saw ads
      Might have something to do with you having a 3G or 3GS (based on the resolution of your screenshot, assuming you didn't resize), or a firewall app. No clue.
    1. larke's Avatar
      larke -
      i have iads at the bottom course now that i updated to 4.2.1 they appear on the home screen to after being in the mmi app so i have to make sure to close the app right away, very annoying
    1. feidhlim1986's Avatar
      feidhlim1986 -
      Quote Originally Posted by z6joker9 View Post
      Might have something to do with you having a 3G or 3GS (based on the resolution of your screenshot, assuming you didn't resize), or a firewall app. No clue.
      I'm on a 3GS 4.2.1, nope dont have any firewall/ad blocking tweaks installed.
      Are iAds only on iPhone 4?
    1. z6joker9's Avatar
      z6joker9 -
      Quote Originally Posted by feidhlim1986 View Post
      I'm on a 3GS 4.2.1, nope dont have any firewall/ad blocking tweaks installed.
      Are iAds only on iPhone 4?
      I didn't think so, just trying to figure out what's different between mine and yours.
    1. CynicalDriver's Avatar
      CynicalDriver -
      Quote Originally Posted by SpikeyDan View Post
      Lol sad
      At least I contributed... Unlike you.

      Quote Originally Posted by hitman10 View Post
      Funny you say that, because im looking through my apps to see where iads are? LOL

      And as for the person who wrote that their #1 first post, congrads to you i hope you lived out your dream, and your success story is told over and over again.
      Ok, yes, you are perfect in every way. We can not possibly hope to live up to your greatness. I bow to your macness...

      NOT!

      I didn't just post "ZOMG!!! 1st!!!"
      I posted a constructive comment, and came back to add that after I realised I was first.


      Sent from my iPhone using ModMyi
    1. eman297's Avatar
      eman297 -
      for my app i use iads but they take up the screen
    1. steve-z17's Avatar
      steve-z17 -
      Quote Originally Posted by feidhlim1986 View Post
      I'm on a 3GS 4.2.1, nope dont have any firewall/ad blocking tweaks installed.
      Are iAds only on iPhone 4?
      I have an iPhone 4 but I've never seen them. I don't have a firewall or ad blocking either. Interesting!