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  • Apple Slashes iAd Buy Rate in Half

    In a move that suggests mobile marketing sticker shock was too much for most advertiser to bear, Apple has reportedly slashed its $1 million minimum advertising buy for iAds by as much as half. Hoping to draw small to mid-sized advertisers into its digital ad program, the going rate to get your brand on the iAd bandwagon is now an estimated $500,000 - not a small chunk of change, but certainly more reasonable than the previous astronomic entry level.

    “This new minimum buy is a great step forward and a necessary one, I think,” Mark Read, CEO of WPP Digital tells John Paczkowski of Digital Daily, which broke the news. “Lowering the minimum buy to $500,000 from $1 million will certainly make the platform more appealing.” As of late 2009, however, when Apple acquired Quattro Wireless for $275 million, the writing was on the wall that Apple would push a new advertising platform. And no one expected it to be cheap. But, perhaps its also fair to say, no one expected it to be so insanely expensive either.

    Despite Apple's acknowledgment of 60 "successful" brand campaigns for iAds - and a corresponding "100 percent renewal rate," it's no secret that iAds have struggled to attain the lofty levels of mobile advertising dominance that Apple CEO Steve Jobs predicted upon the platform's debut last summer. Notwithstanding the perceived "arrogant initial asking price," Apple may experience a resurgence in interest among advertisers now that the buy-in rate for iAd mobile advertising has, for the most part, come back down to earth.

    Digital Daily
    This article was originally published in forum thread: Apple Slashes iAd Buy Rate in Half started by Michael Essany View original post
    Comments 30 Comments
    1. onlinegamesnz's Avatar
      onlinegamesnz -
      Heres mine. Is there a tweak to in cydia to remove this. It sticks to my springboard when i minimize mmi app to.

      Ps why cant i upload pics?

    1. bren132409's Avatar
      bren132409 -
      How can you guys have never seen iAds? I see them everywhere.
    1. feidhlim1986's Avatar
      feidhlim1986 -
      Quote Originally Posted by bren132409 View Post
      How can you guys have never seen iAds? I see them everywhere.
      What's a free app the you definitely see them?
      Maybe it's a location thing?Could iAds not be available in Ireland?
    1. lunercrab's Avatar
      lunercrab -
      I only get them on my home screen when I open the accuweather app. a quick respring deletes it. but it's very annoying.
    1. rhekt's Avatar
      rhekt -
      hah! so passe....i don't even get iAds anymore (wink)
    1. onlinegamesnz's Avatar
      onlinegamesnz -
      Anyone? Pls
    1. anneparker's Avatar
      anneparker -
      what if the i phone industry collapse because I thing that they are being replaced in the market.
    1. CaptainChaos's Avatar
      CaptainChaos -
      I have never seen an ad.
    1. CynicalDriver's Avatar
      CynicalDriver -
      I get adds on my springboard from MMi, and accuweather. You don't have to respring, just open another app and they go away.

      Sent from my iPhone using ModMyi
    1. EskimoRuler's Avatar
      EskimoRuler -
      Quote Originally Posted by feidhlim1986 View Post
      I have yet to see an App with iAds...but plenty with Google Ads and Admob etc
      they are everywhere, like another person said, the modmyi app has iads, pandora, or it just happens the apps i download are iads