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  • T-Mobile Unveils 'Un-Carrier 4.0' Initiative at CES14


    On Wednesday, T-Mobile dished all the details related to its new Un-Carrier 4.0 initiative, which could bring a slew of new iPhone users to the nation's fourth largest wireless carrier.

    As anticipated, the program addresses one of the biggest potential drawbacks of making an early switch to a new mobile carrier: contract termination fees. But now, T-Mobile says "We're giving families a 'Get Out of Jail Free Card.'"

    T-Mobile is offering to pay a consumer's early termination fees resulting from their transition from AT&T, Verizon, or Sprint to the so-called Un-Carrier.

    With an eligible phone trade-in, the total value of the offer to switch to T-Mobile could be as high as $650 per line, the company confirmed today.

    “Carriers have counted on staggered contract end dates and hefty early termination fees to keep people bound to them forever. But now families can switch to T-Mobile without paying a single red cent to leave them behind,” says John Legere, president and chief executive officer of T-Mobile.

    So, will the new program prove successful for T-Mobile? Although time will only tell, many industry watchers and analysts are optimistic about the boost in subscriber growth T-Mobile may enjoy from this rather bold initiative.

    Source: T-Mobile
    This article was originally published in forum thread: T-Mobile Unveils 'Un-Carrier 4.0' Initiative at CES14 started by Michael Essany View original post
    Comments 32 Comments
    1. buggsy2's Avatar
      buggsy2 -
      AT&T pricing sux, but isn't their and Verizon's coverage much better than T-Mo or Sprint? So unless your specific usage area gets good coverage by T-Mo, there's still no incentive to switch.
    1. TimInMass's Avatar
      TimInMass -
      About time some real "shake-up" happens in the cellular industry.
    1. flash66's Avatar
      flash66 -
      This is huge! A very good marketing strategy.
    1. csglinux's Avatar
      csglinux -
      Quote Originally Posted by buggsy2 View Post
      AT&T pricing sux, but isn't their and Verizon's coverage much better than T-Mo or Sprint? So unless your specific usage area gets good coverage by T-Mo, there's still no incentive to switch.
      In some areas, for sure that's true. But T-Mobile's coverage has been improving. They lag in LTE coverage right now, but their HSPA+ speeds aren't that far behind AT&T's LTE speeds. A family of four typically pays around $250/month with AT&T (all four with 3Gb caps and no text messaging). This becomes about $180/month with T-Mobile and that includes unlimited texts, truly unlimited data, 2.5Gb of tethered data for free (no need for MyWi and no more worries about harassing emails or texts from AT&T!) and free unlimited international data. This deal is going to be very tempting to a lot of folks especially if you live and work in an area that has good T-Mobile coverage.
    1. Carvensno's Avatar
      Carvensno -
      That's all fine and dandy till you read the fine print and the reality of there marketing scheme.
    1. *T*'s Avatar
      *T* -
      What's going to happen is that someone is going to use this to get of their contract, switch to t mobile for a week, and then go to verizon.
    1. kosher1's Avatar
      kosher1 -
      Quote Originally Posted by *T* View Post
      What's going to happen is that someone is going to use this to get of their contract, switch to t mobile for a week, and then go to verizon.
      They ain't stupid. I'm sure u got to sign a contract with them.
    1. Stryker1's Avatar
      Stryker1 -
      I love T-mobile. Never had any coverage issues but with ATT I did have signal drops all the time. ATT nickel and dimes you to death and they cheated people with the throttling crap way back but with T-moible superfast speeds and unlimited speed and bandwidth. Glad to see ATT getting hammered from this. I wish they had this when I bought myself out of their contract. Adios ATT, you will never see a dime of my money again.

      Stryker1
    1. femibrim's Avatar
      femibrim -
      Sayonara to AT&T from Gainesville, FL switched to T-Mo 3 days ago! After 6 years of AT&T I am NOT going back!!
    1. NSXrebel's Avatar
      NSXrebel -
      I'm making the switch to T-Mobile too
    1. Orby's Avatar
      Orby -
      Quote Originally Posted by kosher1 View Post
      They ain't stupid. I'm sure u got to sign a contract with them.
      Number porting, device trade-in, and new device purchase are all required. I think that the ETF funds come on a prepaid credit card instead of a bill credit, which is kinda nice (but you'll be out the full ETF in the two months or so it'll take T-Mobile to analyze your final ETF bill and issue you the card). Device credit I believe is purely bill or down payment credit.

      So if you walked a week (or two months) later, you'd still be on the hook for all the telephones at full retail price, plus the service cost in the interim. I doubt it'd be worthwhile to walk out leaving T-Mo holding the bag, but then again, I'm kind of a "good faith dealings" guy.
    1. javiert30's Avatar
      javiert30 -
      Anotherone leaving AT&T soon here...
    1. plumoso's Avatar
      plumoso -
      Same here AT&T hasta la vista
    1. fleurya's Avatar
      fleurya -
      They’re really grabbing headline with the “we’ll pay your ETF” headline, but people need to read the “you must surrender your phone and buy one on our installment plan” fine print. No Bring Your Own allowed.

      I pay $140 for 2 phones on Verizon: and iPhone 5 and 5S. If we move over and get comparable phones (5C 32GB and 5S 64GB) I would have to plunk down another $200 upfront for to get my 5S back and still be paying roughly the same amount monthly with weaker coverage.

      No thanks.
    1. nextgenius's Avatar
      nextgenius -
      Quote Originally Posted by fleurya View Post
      They’re really grabbing headline with the “we’ll pay your ETF” headline, but people need to read the “you must surrender your phone and buy one on our installment plan” fine print. No Bring Your Own allowed.

      I pay $140 for 2 phones on Verizon: and iPhone 5 and 5S. If we move over and get comparable phones (5C 32GB and 5S 64GB) I would have to plunk down another $200 upfront for to get my 5S back and still be paying roughly the same amount monthly with weaker coverage.

      No thanks.
      But no unlimited data with Verizon, if you travel outside the US you would have international data. You wouldnt have to give anything upfront they break up the cost of the phone. With that said EVERYONE knows Verizon has Coverage same with ATT. But you have to admit it caught your attention.
    1. fleurya's Avatar
      fleurya -
      Quote Originally Posted by nextgenius View Post
      But no unlimited data with Verizon, if you travel outside the US you would have international data. You wouldnt have to give anything upfront they break up the cost of the phone. With that said EVERYONE knows Verizon has Coverage same with ATT. But you have to admit it caught your attention.
      Yep, as I said it's a great attention grabber, but the fact that you have to turn in your old phone and buy theirs on their plan makes it almost worthless ot 95% of the population. For me in particular, I would have to drop an additional $200 AND not have any additional monthly savings. Unlimited data could be nice for a very small number of people and international nice to an even smaller number, but in reality very, very few people will have a true benefit from this.
    1. csglinux's Avatar
      csglinux -
      Quote Originally Posted by fleurya View Post
      Yep, as I said it's a great attention grabber, but the fact that you have to turn in your old phone and buy theirs on their plan makes it almost worthless ot 95% of the population. For me in particular, I would have to drop an additional $200 AND not have any additional monthly savings. Unlimited data could be nice for a very small number of people and international nice to an even smaller number, but in reality very, very few people will have a true benefit from this.
      As nextgenius pointed out, you wouldn't need to put $200 down.

      The easiest apples to apples comparison is to look at the basic cost of the service, assuming the phones are owned outright. T-Mobile is the only carrier that truly gives you a price break if you own your phone. They are much cheaper per month than AT&T or Verizon.
    1. NSXrebel's Avatar
      NSXrebel -
      Damn, I'm just gonna pay AT&T my early termination fee, which should be like $165 right now, get my phone unlocked, and bring it over to T-Mobile. I'm gonna go down to my local store which is 2 blocks away, see how their service is regarding LTE in my area.

      If not, I'll look into Net10 prepaid, I hear they use AT&T as their backbone.
    1. pulsecub's Avatar
      pulsecub -
      Quote Originally Posted by NSXrebel View Post
      Damn, I'm just gonna pay AT&T my early termination fee, which should be like $165 right now, get my phone unlocked, and bring it over to T-Mobile. I'm gonna go down to my local store which is 2 blocks away, see how their service is regarding LTE in my area.

      If not, I'll look into Net10 prepaid, I hear they use AT&T as their backbone.
      I worked for Apple up until about 2 months ago. Sometime last fall, T-Mobile was starting to close down access to their network for anyone using an unlocked (factory or otherwise) iPhone. This was a planned phase-out that began the day they started officially carrying the iPhone. If you buy a new iPhone, and it is not specifically for T-Mobile's network, there is a chance it will not work properly on their network.

      Finally, T-Mobile's service plans for the iPhone were not really that much less per month than AT&T or Verizon. If I remember correctly, T-Mobile was in the $70-75 range (with unlimited data), AT&T was about $85, and Verizon was $90 per month for a single line (the AT&T and Verizon plans included 3GB of data).

      As has been said already, do your homework first: Make sure you read the fine print, know what you're getting into, understand all the expenses involved, and ask a lot of questions before you make the switch (especially ask yourself if it's worth breaking your existing contract early, or just waiting it out).
    1. csglinux's Avatar
      csglinux -
      Quote Originally Posted by pulsecub View Post
      I worked for Apple up until about 2 months ago. Sometime last fall, T-Mobile was starting to close down access to their network for anyone using an unlocked (factory or otherwise) iPhone. This was a planned phase-out that began the day they started officially carrying the iPhone. If you buy a new iPhone, and it is not specifically for T-Mobile's network, there is a chance it will not work properly on their network.
      Interesting comment pulsecub, but I would bet my mother-in-law's life you're wrong. Carriers never block access to unlocked phones unless the IMEI is flagged as bad (through non-payment or, more rarely, reported theft). T-Mobile want more subscribers and a move like this would lose them huge numbers of existing iPhone customers.

      You're right that some OLDER iPhones won't work properly onT-Mobile's network, because they might not support the AWS 1700 MHz UMTS band that T-Mobile uses in the US for 4G HSPA+ 42. They'll sill work, but you might only get EDGE data. But if you buy a new phone (5c or 5s) from ANY US carrier, it will work just fine with all T-Mobile's US frequencies, as long as it isn't carrier locked.