T-Mobile Unveils 'Un-Carrier 4.0' Initiative at CES14
On Wednesday, T-Mobile dished all the details related to its new Un-Carrier 4.0 initiative, which could bring a slew of new iPhone users to the nation's fourth largest wireless carrier.
As anticipated, the program addresses one of the biggest potential drawbacks of making an early switch to a new mobile carrier: contract termination fees. But now, T-Mobile says "We're giving families a 'Get Out of Jail Free Card.'"
T-Mobile is offering to pay a consumer's early termination fees resulting from their transition from AT&T, Verizon, or Sprint to the so-called Un-Carrier.
With an eligible phone trade-in, the total value of the offer to switch to T-Mobile could be as high as $650 per line, the company confirmed today.
“Carriers have counted on staggered contract end dates and hefty early termination fees to keep people bound to them forever. But now families can switch to T-Mobile without paying a single red cent to leave them behind,” says John Legere, president and chief executive officer of T-Mobile.
So, will the new program prove successful for T-Mobile? Although time will only tell, many industry watchers and analysts are optimistic about the boost in subscriber growth T-Mobile may enjoy from this rather bold initiative.