Forrester Finds Microsoft Beats The Apple Brand
The top-brand bragging rights belong to Microsoft. That's the declaration put forward by Forrester this week as the prominent research firm revealed its latest survey findings at the 2014 Consumer Electronic Show.
The Microsoft brand, Forrester says, has trumped Apple's. Significant news? Not really. But it's making headlines nonetheless.
Recently, Forrester conducted consumer Technographics research with U.S. online adults to uncover the drivers of a successful 21st century consumer technology brand.
"In a surprise upset, Microsoft trumped Apple and Samsung in the TRUE brand rankings," Forrester confirms. "In fact, Microsoft was the only brand in the survey to achieve the coveted trailblazer status – indicating that the Microsoft brand is 'at the forefront of brand building with a unique and distinct brand identity that sets it apart from other brands.'"
According to the same findings, however, all three brands were seen as "innovative" by consumers.
Forrester says that folks interested to learn what sets Microsoft apart from its rivals should check out the new “Innovative Consumer Technology Brands Win The Battle For Mindshare” report, which is available for purchase now.