Meta, formerly known as MetaWatch, has recently announced its next-gen iPhone-connected, wrist-worn devices, set to launch this spring with an all-new look and premium design from the brains behind Vertu luxury electronics. The newly announced products will be on display at this week’s Consumer Electronics Show in Las Vegas, Nevada, though the new smart watches won’t go on sale until later this year at Best Buy and other retail partners. The “premium” smart watches were created by fame designer Frank Nuovo of Nokia and Vertu.
As part of the shift in its branding, Meta is now focusing on what it calls “beautiful, premium smart watches.” Pricing for the new products hasn’t been announced but the “premium” distinction may signal the devices may cost more than the company’s previous lineup, which currently tops out at $200 for the “Frame” model.
According to Meta Chief Executive Bill Gieser:
This is the official start of our new brand evolution to Meta. The Meta brand expresses a blend of modern and classic style while integrating technology as a means to enhance the human side of your digital life.
The new META line provides a visibly unique, classically influenced style, which is inspired and driven by our theme: 'Art of the Glance.’ It's a perfect solution for customers personal fashion sense and a desired improvement to their digital mobile experience.
Source: Meta via The Verge