AT&T customers on the wireless carrier’s 4G network will soon be able to take advantage of a new program that shifts the burden of paying for some mobile data usage from users to content providers. The new Sponsored Data service is designed to allow companies that distribute content to mobile devices to subsidize the cost of mobile data usage associated with that content, letting customers browse the web or watch videos without depleting their monthly data allotment.
The wireless carrier envisions companies sponsoring new app downloads, movie trailer streams, video-based healthcare programs, and e-commerce sessions as well as more utilitarian application like bifurcation of business and personal data usage for businesses implementing the bring-your-own-device policies. The company is essentially saying the product is designed to be transparent for users, who simply need to look out for content marked with a Sponsored Data badge.
AT&T Mobility Chief Ralph de la Vega had the following to say about the program:
The program is a win-win for customers and businesses — customers just look for the Sponsored Data icon and they know the data related to that particular application or video is provided as a part of their monthly service.
As of right now, all postpaid AT&T customers with 4G LTE or HSPA+ smartphones, tablets, mobile hotspots, or laptop modems will be eligible to join the Sponsored Data program at launch. DataConnect Pass session-based customers are also included, though other prepaid plans will not be granted access.
Are you excited about AT&T’s Sponsored Data service?