• Your favorite

    Apple

    ,

    iPhone

    ,

    iPad

    ,

    iOS

    ,
    Jailbreak
    , and
    Cydia
    site.
  • AT&T Pushes for Content Providers to Pick Up Bandwidth Tab with Sponsored Data Service


    AT&T customers on the wireless carrier’s 4G network will soon be able to take advantage of a new program that shifts the burden of paying for some mobile data usage from users to content providers. The new Sponsored Data service is designed to allow companies that distribute content to mobile devices to subsidize the cost of mobile data usage associated with that content, letting customers browse the web or watch videos without depleting their monthly data allotment.

    The wireless carrier envisions companies sponsoring new app downloads, movie trailer streams, video-based healthcare programs, and e-commerce sessions as well as more utilitarian application like bifurcation of business and personal data usage for businesses implementing the bring-your-own-device policies. The company is essentially saying the product is designed to be transparent for users, who simply need to look out for content marked with a Sponsored Data badge.

    AT&T Mobility Chief Ralph de la Vega had the following to say about the program:

    The program is a win-win for customers and businesses — customers just look for the Sponsored Data icon and they know the data related to that particular application or video is provided as a part of their monthly service.
    Furthermore, AT&T promises that there will be no difference in network performance between sponsored and unsponsored data. The company has been embroiled in controversy for its approach to equal network access regulations, including a spat over its decision to block Apple’s FaceTime service from operating over cellular network, a choice the carrier later reversed.

    As of right now, all postpaid AT&T customers with 4G LTE or HSPA+ smartphones, tablets, mobile hotspots, or laptop modems will be eligible to join the Sponsored Data program at launch. DataConnect Pass session-based customers are also included, though other prepaid plans will not be granted access.

    Are you excited about AT&T’s Sponsored Data service?

    Source: AT&T
    This article was originally published in forum thread: AT&T Pushes for Content Providers to Pick Up Bandwidth Tab with Sponsored Data Service started by Akshay Masand View original post
    Comments 7 Comments
    1. buggsy2's Avatar
      buggsy2 -
      There should be some market signal (cost) associated with high bandwidth uses, mostly video. But low or medium bandwidth uses should be net neutral.
    1. ThatOneProfile's Avatar
      ThatOneProfile -
      This is a cover to only make money on AT&T's end. Although it seems practical to the end user, the "devil's in the details". I wouldn't jump on the bandwagon just yet.
    1. cmwade77's Avatar
      cmwade77 -
      Honestly, why not use T-Mobile's model? You get up to xx GB High Speed, then we throttle to 3G if you have 4G or 2G if you have 3G and the xx depends on how much you pay each month, but you get unlimited data, just some slower than the rest. Oh, and T-mobile offer an unlimited high speed (4G LTE) plan, so make sure that one is available and this idea of sponsored data service goes away.
    1. BrainSmashR's Avatar
      BrainSmashR -
      Attachment 650679AT&T can do whatever they want, I'm dropping their crap service this may
    1. ThatOneProfile's Avatar
      ThatOneProfile -
      Quote Originally Posted by BrainSmashR View Post
      Attachment 650679AT&T can do whatever they want, I'm dropping their crap service this may
      Verizon is great.
    1. csglinux's Avatar
      csglinux -
      Quote Originally Posted by BrainSmashR View Post
      Attachment 650679AT&T can do whatever they want, I'm dropping their crap service this may
      T-Mobile's coverage is improving! :-)

      http://mobile.theverge.com/2014/1/6/...ampaign=Buffer
    1. hogcia's Avatar
      hogcia -
      I have no issues with the AT&T service, been using them for the last eight years successfully.

      As usual, greedy AT&T trying to figure out a way to make more money from data usage. I don't care what anyone says, this is not benefiting the consumer, only AT&T's pockets! Greedy greedy greedy!