NPD: iPad Takes Top Spot in 2013 Tablet Market but Google's Chromebooks Beat MacBooks
A recent release from the NPD Group
indicates that notebooks that are running Google’s Chrome OS have gained significant ground in the past year, with Google’s free operating system managing to overtake Apple’s entire lineup of MacBooks for the first time. According to the statistics, Chromebooks ended up outselling Apple’s notebooks at an over five-to-one margin. One thing to keep in mind is that the numbers presented don’t take built-to-order machines into account, instead relying on sales of pre-configured options, but even with custom orders included the numbers indicate a significant in consumer notebook selection. Fortunately for Apple, the biggest hit seems to be to Microsoft, whose notebooks lost a significant 8% of the market to Google.
Even when it comes to the tablet side, Apple appears to have taken a small hit, with a loss of 1.3% of the market. That being said, the iPad still sits on top of the competition. Android-based tablets made big gains this year, more than doubling market share but still hold only 8.7% of computer sales. In fact, even Windows-powered tablets have more than doubled in market share. Unfortunately for Microsoft, this means their tablets now hold just over 2% of the overall computer market instead of the previous 8%.
Overall, the Cupertino California company ended up losing a bit of both the notebook and tablet market share, while the company maintained its commanding lead in the tablet arena. Google, not Apple, seems to be more likely to knock Microsoft from the top of the notebook market based on the trends seen in the report.
Source: NPD Group