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  • Sony Backs Away from Talk of Pulling Content from iTunes


    Last Friday, on the heels of Sony's hurt feelings over Apple's rejection of the Sony e-reader application, speculation rose that Sony may withdraw the music it currently makes available through iTunes. Michael Ephraim, Chief executive of Sony Computer Entertainment, stated in an interview that all options were on the tablet with regard to the future of Sony music and possibly pulling it from iTunes.

    Less than one week after Ephraim's controversial statements, Sony is officially sidestepping those comments and reiterating its cooperative aims with Apple. "Sony Music as I understand it has no intention of withdrawing from iTunes," said Sony Network Entertainment Chief Operating Officer Shawn Layden. According to Silicon Alley Insider, Layden considers Apple "one of our biggest partners in the digital domain." Regarding Ephraim's harsh words last week, Layden added, "I think those words were either taken out of context or the person who spoke them was unclear on the circumstances."

    Ah, yes, the old "taken out of context" excuse. Well, for now, it seems to be working for Sony as the relationship with Apple's iTunes remains intact. It will be interesting to watch Sony in the coming months as the company's freshly launched "Music Unlimited" gains ground in the US, Australia and New Zealand. If and when the service grows, Sony's attitude toward Apple could change drastically.

    Silicon Alley Insider
    This article was originally published in forum thread: Sony Backs Away from Talk of Pulling Content from iTunes started by Michael Essany View original post
    Comments 18 Comments
    1. Lombardo Joe's Avatar
      Lombardo Joe -
      Thank goodness that isn't going to happen... There's a war that I really didn't want to start.
    1. Robsbrutal's Avatar
      Robsbrutal -
      Sony wouldve lost that fight!
    1. Thenextkiller's Avatar
      Thenextkiller -
      sony would have beat the **** out of apple
    1. Lombardo Joe's Avatar
      Lombardo Joe -
      It doesn't matter. My dad can still kick your dad's butt.
    1. cockyjeremy's Avatar
      cockyjeremy -
      Sony's not stupid after all.
    1. TheDirtyDiddler's Avatar
      TheDirtyDiddler -
      Quote Originally Posted by Thenextkiller View Post
      sony would have beat the **** out of apple
      If "losing tons of money" is the same thing as "beating the crap out of Apple" then sure.
    1. feidhlim1986's Avatar
      feidhlim1986 -
      Quote Originally Posted by Thenextkiller View Post
      sony would have beat the **** out of apple
      Sony would have lost out way more than Apple. Sony's music/movies/tv shows/etc are just a small percentage of Apple's client base and income.
      Chances are if there was no Sony music in iTunes, a lot of people wouldn't notice and wouldn't actively seek out Sony music elsewhere.
    1. chubbypickle's Avatar
      chubbypickle -
      Quote Originally Posted by feidhlim1986 View Post
      Chances are if there was no Sony music in iTunes, a lot of people wouldn't notice and wouldn't actively seek out Sony music elsewhere.
      Probably not to pay for it if they do.
    1. andypropaganda's Avatar
      andypropaganda -
      Quote Originally Posted by chubbypickle View Post
      Probably not to pay for it if they do.
      People pay for music? I don't condone piracy... I'm just asking. Just askin... Askin away...
    1. feidhlim1986's Avatar
      feidhlim1986 -
      Quote Originally Posted by andypropaganda View Post
      People pay for music? I don't condone piracy... I'm just asking. Just askin... Askin away...
      Truth is I didn't pay for a lot of it until I got an iPhone. Now I'll buy an album straight to my iPhone cos I'm too lazy to search the various other "outlets". So moral of the story is, having an iPhone stopped me pirating music
    1. steve-z17's Avatar
      steve-z17 -
      Haha, he's eatin' his words now!
    1. Waaasobe's Avatar
      Waaasobe -
      Good Sony would end up loosing so much money if they ended pulling out of iTunes. Think about it every one has an iPod or an iPhone and iTunes is basically the main hub from where they get almost all their music so it would be unwise to pull out.
    1. Dave_Xiavia's Avatar
      Dave_Xiavia -
      They backed out of it because they are blouses. Straight up.
    1. NSXrebel's Avatar
      NSXrebel -
      Game. Blouses.
    1. Harambur's Avatar
      Harambur -
      100 percent agree. I never did much pirating, but people look at me crazy when I tell them I buy my music from iTunes. You can't beat the convenience of one click buy and you are done.

      Quote Originally Posted by feidhlim1986 View Post
      Truth is I didn't pay for a lot of it until I got an iPhone. Now I'll buy an album straight to my iPhone cos I'm too lazy to search the various other "outlets". So moral of the story is, having an iPhone stopped me pirating music
    1. The Amazing Atheist's Avatar
      The Amazing Atheist -
      Sony does something smart for once
    1. xIBlasphamat1c's Avatar
      xIBlasphamat1c -
      Quote Originally Posted by NSXrebel View Post
      Game. Blouses.
      Pancakes? You can't make that up.
    1. EskimoRuler's Avatar
      EskimoRuler -
      Quote Originally Posted by TheDirtyDiddler View Post
      If "losing tons of money" is the same thing as "beating the crap out of Apple" then sure.
      i know right

      this is just Sony's way of biting their tongue and keep things they same way. They might not have like what happen with the reader but they are still a big contributor to your sales of music