With a record number of iOS devices expected to be gifted this week during the Christmas holiday celebration, it is expected to mean a new one-day iOS app download milestone.
In accordance with latest industry estimates, iOS mobile app downloads are expected to touch new all-time record highs on Wednesday.
Aided by a hearty combo of new device ownership and the fast-growing practice of gifting mobile apps, mobile app downloads will begin to surge on Christmas Eve, analysts say.
This Christmas is projected to set another record for app downloads, following 328 million downloads last Dec. 25 -- the busiest day ever -- and 36 percent above 2011, according to analytics firm Flurry. Additionally, a recent Harris survey found that 30 percent of Americans plan to download an app on Christmas Day.