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  • Nintendo Reportedly "Experimenting" with Smartphones and Tablets


    Nintendo, once the king of mobile gaming, has found itself struggling with the rise of smartphones. Although the company’s 3DS portable console can’t be claimed as a total flop, it’s certainly not as popular as Nintendo’s previous iterations of the console like the DS or the GameBoy. It’s easy to see why though as most people seem to have a perfectly good gaming device in their pockets all the time now in the form of their smartphone. People no longer need to buy or carry around an entirely separate device dedicated to gaming.

    There have been several critics who have suggested that Nintendo can give up making hardware and instead just start releasing games based on its prize characters such as Mario, Link and Kirby as iOS apps. The advice is short-sighted but it doesn’t mean that Nintendo can’t leverage Apple’s iOS platform, which is exactly what the company seems to have in mind. In a recent interview with Reggie Fils-Aime, the President of Nintendo America, Aime’s said that the company was “experimenting” with mobile platforms. He mentioned the following regarding the matter:

    We recognize that there are a lot of smartphones and tablets out there, and so what we’re doing is we’re being very smart in how we use these devices as marketing tools for our content. We’re also doing a lot of experimentation of what I would call the little experiences you can have on your smartphone and tablet that will drive you back to your Nintendo hardware. It’s largely going to be much more marketing activity-oriented, but we’ve done little things where there’s some element of gameplay – a movement, a shaking, something like that.
    What this basically means is that we shouldn’t expect a full Mario game on the iOS platform but we can expect Nintendo to release marketing tie-ins for upcoming 3DS and Wii U games, such as a Mario endless runner for example.

    Although you may be left wanting more from Nintendo when it comes to mobile gaming on other mobile platforms, you have to keep in mind that in many ways, Nintendo is Japan’s Apple. The company tightly integrates hardware and software to create a magical experience. Telling Nintendo to give up on hardware is comparable to telling Apple to license the iOS platform and stop making iPhones. That being said, Nintendo does need to take advantage of and leverage today’s world which is saturated with smartphones and it seems like the company is finally hopping on the bandwagon which is headed in the right direction.

    Source: King5
    This article was originally published in forum thread: Nintendo Reportedly "Experimenting" with Smartphones and Tablets started by Akshay Masand View original post
    Comments 11 Comments
    1. jose060789's Avatar
      jose060789 -
      Crossing my fingers for a Zelda game on my iPad!!!!
    1. Fiddy's Avatar
      Fiddy -
      They should just turn 3ds into a phone and have downloadable games. I would buy one for sure.

      Or sell full games for the apple and android, windows companies. I'm pretty sure people would buy them more then having to buy a 3ds
    1. DieselVexx's Avatar
      DieselVexx -
      Viable about 10 years ago
    1. iPhoneThereforeIAm's Avatar
      iPhoneThereforeIAm -
      Producing hardware shows the world they're a dedicated manufacturer focused on gaming.
      Once they stop that, they're just another name rather than a 'platform'.
      I'm not a gamer and never owned a dedicated gaming device - but that's my take from outside looking in.
    1. fleurya's Avatar
      fleurya -
      They don't have to give up on hardware and just release to mobile platforms altogether. But what they should do is at least release their classic NES/SNES games to mobile platforms and PCs. They would make a killing on that, and it would probably entice more people to buy their newer consoles with some cross-marketing being done on the mobile platforms.

      Tons of people play illegal copies of their old game on emulators. If they were just selling those old games instead they would be cleaning up!
    1. bigboyz's Avatar
      bigboyz -
      Quote Originally Posted by DieselVexx View Post
      Viable about 10 years ago
      Agreed! I mean is more than one way to get emulators and ROMS of all Nintendo games on your iPhone. With or without a JB. I've been playing all of these games for years and will continue to do so. Thanks Nintendo :}
    1. PokemonDesigner's Avatar
      PokemonDesigner -
      I'm thinking they should make their own gaming smartphone. I'd pay more than an iPhone for that.
    1. Eagleye's Avatar
      Eagleye -
      If they started selling their games on ios, android, window smartphones - would the sheer volume of sales be enough to stop selling hardware altogether - or at least focus their hardware manufacturing down to just the console and leave the mobile to smartphones? Maybe they should create their own bluetooth controllers for smartphones and release their games along side them? It's already possible to play most of their classic games on smartphones using emulators and wiimotes (iOS7 Jailbreak - where are you!?!), so the technology is there. I know I would buy a TON of games if I could put them on my iPhone - and I'm sure I'm not alone.
    1. Scheuerle's Avatar
      Scheuerle -
      Nintendo have been making games since 1889. I'm sure they will figure something out.
    1. Assassination's Avatar
      Assassination -
      Super mario 3 !!
    1. swifty7's Avatar
      swifty7 -
      woah!!! Nintendo made games during the westerns??? They truly were ahead of their times.