Apple Releases its New Holiday-Themed iPhone 5S Commercial
Apple recently released a new television ad for the holidays, featuring the company’s flagship iPhone 5S capturing and sharing holiday memories in the form of a video shared over Apple’s AirPlay. In the video, the song “Have Yourself a Merry Christmas” plays in the background as the iPhone 5S is used to capture the video of a family engaging in holiday activities like decorating Christmas cookies, participating in a snowball fight and decorating a Christmas tree. Later in the commercial, the video footage is played back to the family over AirPlay. At the end of the video, the message of “Happy Holidays” is displayed.
Apple typically releases a new video during each holiday season and in 2012, the company focused on the iPad and FaceTIme. The year before that, in 2011, the holiday commercial featured Santa using Siri on an iPhone 4S. While the previous videos seemed to be more product focused, the most recent ad focuses on iPhone users and the way their device enhances their daily lives.
As with other commercials in the ongoing iPhone campaign, Apple implies powerful features through its typical storyboard narrative. No specs were presented, no fanfare or device worship, just a simple story about a family Christmas.
Those of you interested in watching the commercial can do so below:
What did you think of the commercial?