Mac Sales in the US See Strong 29% Holiday Growth
Domestic Mac sales seem to be up 29% in the first two months of the current holiday quarter, benefitting from an iMac shortfall that plagued Apple during the same quarter a year ago. The latest data from the NPD Group, which was recently published led analyst Gene Munster to state that Macs, which are tracking up 29% year over year, is a reflection of supply issues seen by the company a year ago.
Apple had a massive 700,000 shortfall of new iMacs when the revamped all-in-one desktop launched late in the quarter. In a rare public admission, Tim Cook mentioned that he wished he held the launch of the new iMac until 2013 so that his company could build a better supply before making them available to the public.
It should be noted that NPD’s data reflects US Mac sales in the months of October and November. Munster believes that Apple will see a year-over-year recovery in Mac sales due to easy comparisons from a year ago. His forecast calls for Apple’s Mac lineup to see 13% year-over-year growth worldwide in the current December quarter, which runs through the end of the year and includes the lucrative shopping season.
Apple has updated virtually its entire Mac lineup to Intel’s latest Haswell processors. The only exceptions are two of Apple’s desktops: the Mac Pro, which is due for a significant overhaul that is to be released this month, and the Mac mini, which has yet to see a refresh to Haswell CPUs. Apple’s MacBook Air was the first to see the updates in 2013, with a refresh at the company’s annual Worldwide Developer Conference in June. An update to the iMac was also pushed out in September, while updates to the MacBook Pro models with Retina displays arrived later in October.
One thing to keep in mind though is that sales of the iPad, which continue to grow, are believed to be cannibalizing sales of the company’s Mac lineup, as well as the larger PC market. As a result, Mac sales are becoming an increasingly less important part of Apple’s bottom line. We’ll have to see how this is affected going forward.
Source: NPD Group
via Piper Jaffray