Android Owners Defecting to iPhone 5c in the U.K.
Apple's new flagship iPhone 5s may be the dominant bestseller of the company's two newest smartphones, but the iPhone 5c has apparently found its core market of interested buyers - Android users.
According to new data from Kantar Worldpanel ComTech, former Android devotees are rapidly defecting to the iPhone 5c across Europe, and especially in the United Kingdom. In fact, among those surveyed, a significant segment of Apple's iPhone 5c sales have been to Android turncoats.
Dominic Sunnebo, the strategic insight director at Kantar Worldpanel ComTech, says the "cheaper" iPhone 5c model appeals to a broader audience than Apple usually attracts.
"In the US, the biggest demand for these mid-end models is coming from lower income households," Sunnebo says, explaining that 42% of iPhone 5c owners earn less than $49,000 compared with just 21% for iPhone 5s. "The good news for Apple is that this wider appeal is attracting significant switching from competitors. Almost half of iPhone 5C owners switched from competitor brands, particularly Samsung and LG, compared with 80% of 5S owners who upgraded from a previous iPhone model.”
Smartphone penetration in Great Britain now stands at 68%, with 86% of devices sold in the past three months being smartphones.
Source: Kantar Worldpanel ComTech