According to recently released data from ad buying platform and mobile DSP Adfonic
, Apple’s iOS accounted for 63% of all global impressions during quarter three, which is a 3% boost from the previous quarter. Furthermore, worldwide ad impressions recorded from devices running Apple’s iOS doubled those from rival Android, once again suggesting higher web engagement from iPhone, iPad and iPod Touch users. Despite having a much larger market share, Android dipped 6% to finish the three-month period with a 32% ad impression share.
With both iOS and Android dominating the field, BlackBerry, which is in third place, came up with a 3% ad impression share, followed by Windows Phone at 0.9% and Java at 0.8%. Microsoft’s mobile platform managed to improve by 13% quarter-to-quarter, but its market share is still insignificant.
As expected, Apple was the number one manufacturer followed by Samsung, which held steady at 20%. The rest of the ad impression pie was broken into several small pieces. HTC and BlackBerry held a 3% share each, while LG, Nokia and Sony Ericsson all logged a 2% market share. Below the 1% mark was Sony, Motorola and Amazon.
If you break down the data by device, Apple’s iPhone generated a huge 35% of all ad impressions, while the iPad followed with a 21% share and the iPod Touch hit third with 6%. Several Samsung products ended up trailing Apple’s devices with the Galaxy S3 managing only 3%, the S2 hitting 2% and the Galaxy Ace and S3 mini bringing in 1% each.
Both Apple’s iPhone and iPad ended up being the top performers in their respective mobile device and tablet categories, boasting 49% and 76% share respectively.