Apple is once again expected to participate in the annual retail ritual known as Black Friday, the discount shopping bonanza that follows the Thanksgiving holiday in the United States.
But if you're planning to be among the mad rush of holiday shoppers on the front lines of retail Friday morning, here's something to consider. Apple may not serve up any concrete percentage discounts on products this year in order to offer a gift card promotion instead.
According to multiple sources, Apple’s sales event this Friday will be based around gift cards, not discounts on products.
Although some shoppers may enjoy receiving a gift card, you can bet others would have preferred a flat-rate percentage cut or specific dollar amount reduction on iDevices and Macs among other products and accessories.