Nokia's New Lumia 2520 Ad Takes a Few Jabs at Apple's iPad
A new Nokia ad showcases competitors taking aim at Apple’s top-selling iPad once again. Nokia’s Lumia 2520 tablet advertisement tries to highlight the superiority of the tablet’s attachable keyboard, long battery life and productivity capabilities.
Nokia’s recent ad follows an iPad user as he becomes increasingly less enamored with his Apple tablet, pointing out arguments which have long since been drilled into the ground by Microsoft and its Surface ads. Although the iPad itself isn’t named in the commercial, the narrator who is voicing the main character’s thoughts, say his new tablet is “thinner than a pencil” and “has been to space,” both of which allude to Apple’s iPad.
At first, the new owner acts smug with his purchase by noting that everyone wants one. After trying to type something while at a local coffee shop, you see the owner getting frustrated with the tablet at the fact that it doesn’t have a keyboard attachment. He comes prepared with his MacBook pro which he called “the beast” as he apparently needed it to get any productive work done. It then shows Nokia’s Lumia 2520, which can be attached to a Power Keyboard that not only provides extra juice but also physical QWERTY keys.
Next, the commercial alludes toward battery life issues with the iPad dying while in the middle of a movie. In this scene Nokia is touting its fast-charging battery, which the company claims can be charged to 80% capacity in roughly one hour. Last but not least, at the end of the spot, the iPad user concedes that one of the only redeeming qualities of the device is its light weight but when he sees the Lumia 2520, he apparently feels it solves all of the problems he encountered with his tablet.
Those of you interested in watching the video can do so below:
It isn’t the first time someone has poked fun at Apple’s iPad and it likely won’t be the last but sales figures prove the attempts to be futile.