The Product (RED) Mac Pro Sold for $977,000; Gold EarPods Sold for $461,000
The special edition Mac Pro which was designed for the Product (RED) program was sold this past weekend for an astounding $977,000. Originally expected to bring in bids between $40,000 and $60,000, the final selling price was a shock to many. Designated as Lot 27, Apple’s Mac Pro in a special red finish was auctioned by Sotheby’s today to benefit The Global Fund to fight AIDS, Tuberculosis and Malaria.
The roughly $1 million winning bid makes the Mac Pro the most expensive desktop PC ever built or sold. It’s a wide margin ahead of novelty machines created by Japan’s Zeus Computer, built from platinum and gold with moldings embedded with diamonds – a device that sold for roughly $750,000.
In addition to the Mac Pro which was created by Apple’s design team led by Jony Ive, the auction sold a series of other items designed by Ive and Marc Newson including a pair of rose gold Apple Earpods which sold for $461,000, a 1966 bottle of Dom Pérignon housed in a red cooler auctioned for $93,750, a custom designed Leica Digital Rangefinder Camera that fetched $1,805,000 and “The (RED) Desk,” which was sold for $1,685,000.
Seems like the auction turned out to be quite a success, more so than what was expected.