Apple Hypes Major iTunes Announcement Tuesday Morning
The front page of Apple's website says it all. Tomorrow is a big day for iTunes. How so? I guess we'll found out for certain in fewer than 24 hours. For now, Apple will only say that it has an "exciting announcement" planned for 7 a.m. Pacific, 10 a.m. Eastern tomorrow. "Tomorrow is just another day that you'll never forget," Apple proclaims with the full power of the entire front page. "Check back here tomorrow for an exciting announcement from iTunes."
Although much speculation will likely be rampant across the blogosphere for the remainder of today, most are already assuming that the announcement will be rooted in the long-awaited arrival of streaming content to iTunes. Almost a full year into Apple's acquisition of Lala, virtually nothing has come of the purchase, even though "imminent" announcements have been anticipated since the day after the news of the acquisition leaked.
All told, anything cloud-based would be a welcome development for millions of iTunes users. In fact, if tomorrow's announcement involves anything less than new streaming, cloud-based attributes, Tuesday will, indeed, be "just another day" after all. For that reason, Apple's grand hype suggests that something huge is definitely around the corner. And, fortunately, we won't have to wait long to find out the specifics.