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  • Another Bizarre Legal Battle to Distract Apple

    Image via Apple Insider

    Maybe the reason it's taking so long for Apple to introduce the new products we're looking for (if not downright "inventing" evidence to further our speculation) is because the folks at Apple are too busy with weird legal battles to focus on the work at hand.

    After settling out of court last week with Eminem's music publisher, we're now learning from our friends at Apple Insider that Apple is challenging Australian-based Woolworths Ltd over their corporate logo - which, if you hadn't noticed, invokes imagery that Apple apparently believes is too close to their own logo.

    Attorneys for Apple have begun a legal response against the largest supermarket chain in Australia over a logo the electronics company says is too similar to its own iconic trademark. Apple, which has a long history of defending its world-famous bitten apple logo, has decided the similarities are a little too close for comfort.
    Apple is concerned that the retailer will begin using the logo on electronic goods and other technologies.

    Apple is reportedly making a big splash "down under" as the company has already presented its argument to IP Australia, the agency that governs trademarks, and asked the organization to reject the trademark application put forth by Woolworths.

    At a time when Palm, for example, would seem like the most obvious aggressor worthy of combat from Apple's legal team, this scuffle with Woolworths has some Apple lovers like myself scratching their heads and astounded by a building effort that, according to numerous published reports today, suggests a substantial investment of time and money by Apple to see this effort through to a successful conclusion.

    Almost one year ago, Apple challenged a Canadian school that used its own apple logo on a storefront with other logos, including Adobe and Microsoft Office, arguing that it could lead to confusion amongst customers expecting one of Apple's stores.
    Hans Hulsbosch, the designer of the Woolworths logo, also seems to think Apple is going a little too far to protect their brand.
    “Based on this logic," Hulsbosch said, "they would have to take action against every fruit-seller."
    This article was originally published in forum thread: Another Bizarre Legal Battle to Distract Apple started by Michael Essany View original post
    Comments 47 Comments
    1. mdc929's Avatar
      mdc929 -
      what a waste of time
      cant apple think of anything better to do..
      maybe idk.. say an iTablet or something
      a new iMac or Mac Mini maybe?
    1. Periodic's Avatar
      Periodic -
      it would be understandable if the company were also in the music industry, but its a supermarket chain with a logo of an apple that is quite different than Apple's
    1. reanimationxp's Avatar
      reanimationxp -
      Quote Originally Posted by szr View Post
      I've heard plenty of arguements over the years that some companies shouldn't be allowed to gow too large (after all, isn't this the purpose of anti-trust laws?), and I feel forced to wonder if Apple hasn't reached that point - to big for their own good?
      They're certainly too big for OUR good.

      I find it really hard to believe that such a low number of people jailbreak the iPhone (10% on the highest of surveys) considering being able to jailbreak is the only reason I ever bought one. It's still the only Apple product I own, because there's nothing more I despise than being one of the many. I want customization, bottom line, and I can't even change my homescreen wallpaper without jailbreaking this phone. "Think Different"? The lies begin right on their logo.

      I would think the more that Apple fights software, fights VoIP, fights jailbreaking, the more they're just directly fighting their customers. I don't know why you people take it but I won't, and never have. The day OSX will run on anything I want to throw it on, namely my existing (and badass) PC hardware, I'll give it a go. Until then, f- off with the rules on what I can use my hardware for. Also f- off with the rules on what I can use your software on. The more you loosen up, the more customers you'll gain, which is why MS is as big as it is. They may not do everything right, but the LAST thing they'll do is restrict you from doing what you want.
    1. szr's Avatar
      szr -
      Quote Originally Posted by reanimationxp View Post
      They're certainly too big for OUR good.
      reanimationxp, sir, I fully agree with everything you said. This need for complete and utter control of everything is a clinical disease, an obsession.

      I still find it ultimately ironic, though, how thier 1984 commercial essentially preached against being conformist, with little or no sense of individuality, imposed by a central overload, when that is exactly waht they have become.

      If Apple today was the same one we saw in 1984, I would think they would be pushing many of the customizations and addons that we can only obtain via jail breaking, rather than pushing any restriction they see fit.
    1. reanimationxp's Avatar
      reanimationxp -
      you're probably right
    1. petterloco1's Avatar
      petterloco1 -
      Too late lol
    1. Poseidon79's Avatar
      Poseidon79 -
      Quote Originally Posted by petterloco1 View Post
      Too late lol
      Any why did you dig up a 2 year old thread?