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  • Apple Store in Delaware Said to Sell More iPhones Than Any Other Store in the US


    Apple’s Christiana Mall Outlet store is said to be one of the most popular stores when it comes to sales volume, second only to the company’s flagship Fifth Avenue store, despite being in one of America’s least populated states. Employees at the Newark, Delaware Apple store told ABC News that the shop, which is located in a 39-year-old, single-story mall, sells “more iPhones than anyone.” Apple usually doesn’t break out sales numbers per store and an Apple spokesperson declined to provide the news channel with any additional information.

    Hinting towards a competitive streak within Apple’s retail empire, employees noted that while the company’s Fifth Avenue flagship, which they called “the glass box on Manhattan’s Fifth Avenue,” outpaces the mall store in revenue, it falls behind the smaller outlet in iPhone sales.

    For those of you who didn’t know, the Christiana Mall store is Apple’s only first-party retail store in Delaware and it benefits from unique geographic positioning. Delaware charges no state sales tax and the mall is relatively close to neighboring tax-charging states such as Maryland, Pennsylvania and New York. The sales tax rate of 8.875% in New York is enough to raise the price of a base model iPad Air from $499 to $543. Although the savings may not be substantial enough to warrant a single customer driving in their car, it does present a tantalizing opportunity for those making group voyages or for foreign buyers who want to resell Apple devices in countries where they sell for much higher prices.

    Although Apple generally limits the number of devices that a single customer can purchase, one of the employees told ABC News that some customers have bought hundreds of iPhones at a time for resale. The manager of another store in the mall confirmed that shoppers often arrive in the store in chartered busses that he claims feature New York registration. The store is supposedly so popular that it hires off-duty officers from the Delaware Highway Patrol to help with safety. Anywhere from four to ten troopers work the store at a time with their numbers growing on popular product launch days or shopping occasions like Black Friday.

    The store was among Apple’s first retail stores, opening its doors in 2004. It’s undergone two expansions and occupies approximately 10,000 square feet in its current form according to the folks over at Delaware Business Daily.

    Source: ABC News, Delaware Business Daily via AppleInsider
    This article was originally published in forum thread: Apple Store in Delaware Said to Sell More iPhones Than Any Other Store in the US started by Akshay Masand View original post
    Comments 5 Comments
    1. thazsar's Avatar
      thazsar -
      How's that possible? Doesn't Delaware have a population of, like, 12 people!!!

      "Hi...I'm-in...Delaware..."

      Who can guess what movie that's from?!?!
    1. Orby's Avatar
      Orby -
      Quote Originally Posted by thazsar View Post
      How's that possible? Doesn't Delaware have a population of, like, 12 people!!!

      "Hi...I'm-in...Delaware..."

      Who can guess what movie that's from?!?!
      A sphincter says what?

      Also, three words: No. Sales. Tax. It's two hours from DC and NYC, maybe an hour from Philly (probably less). Lotta people geographically close with not insignificant incentive to drive the two hours to save twenty, forty, sixty bucks.
    1. SinfullyInked's Avatar
      SinfullyInked -
      Don't think that's right . The store in Las Vegas serves consumers from all over the world . It's a busy store in a busy place
    1. Truffol's Avatar
      Truffol -
      That makes a lot of sense. Capturing tons of Apple sales in New England! I'd imagine the store moves a lot of iMacs and Macbooks too since those represent even greater savings...
    1. nomaded's Avatar
      nomaded -
      Quote Originally Posted by Truffol View Post
      That makes a lot of sense. Capturing tons of Apple sales in New England! I'd imagine the store moves a lot of iMacs and Macbooks too since those represent even greater savings...
      I could see driving from NYC to an outlet mall in DE, but it wouldn't make sense for upstate NY or anywhere in the rest of New England, when there's 2 Apple stores in NH, which is also sales tax free.