Apple Store in Delaware Said to Sell More iPhones Than Any Other Store in the US
Apple’s Christiana Mall Outlet store is said to be one of the most popular stores when it comes to sales volume, second only to the company’s flagship Fifth Avenue store, despite being in one of America’s least populated states. Employees at the Newark, Delaware Apple store told ABC News
that the shop, which is located in a 39-year-old, single-story mall, sells “more iPhones than anyone.” Apple usually doesn’t break out sales numbers per store and an Apple spokesperson declined to provide the news channel with any additional information.
Hinting towards a competitive streak within Apple’s retail empire, employees noted that while the company’s Fifth Avenue flagship, which they called “the glass box on Manhattan’s Fifth Avenue,” outpaces the mall store in revenue, it falls behind the smaller outlet in iPhone sales.
For those of you who didn’t know, the Christiana Mall store is Apple’s only first-party retail store in Delaware and it benefits from unique geographic positioning. Delaware charges no state sales tax and the mall is relatively close to neighboring tax-charging states such as Maryland, Pennsylvania and New York. The sales tax rate of 8.875% in New York is enough to raise the price of a base model iPad Air from $499 to $543. Although the savings may not be substantial enough to warrant a single customer driving in their car, it does present a tantalizing opportunity for those making group voyages or for foreign buyers who want to resell Apple devices in countries where they sell for much higher prices.
Although Apple generally limits the number of devices that a single customer can purchase, one of the employees told ABC News
that some customers have bought hundreds of iPhones at a time for resale. The manager of another store in the mall confirmed that shoppers often arrive in the store in chartered busses that he claims feature New York registration. The store is supposedly so popular that it hires off-duty officers from the Delaware Highway Patrol to help with safety. Anywhere from four to ten troopers work the store at a time with their numbers growing on popular product launch days or shopping occasions like Black Friday.
The store was among Apple’s first retail stores, opening its doors in 2004. It’s undergone two expansions and occupies approximately 10,000 square feet in its current form according to the folks over at Delaware Business Daily
Source: ABC News
, Delaware Business Daily