The Trend of Android Users Converting to the iPhone Continues to Accelerate
The Consumer Intelligence Research Partners (CIRP) recently released new data highlighting, among other things, that an increasing number of Android users are making the leap to Apple’s iPhone. The folks over at AppleInsider
were able to access the report and delayed a few more of the notable details. Specifically, CIRP interview 400 new iPhone 5S and iPhone 5C buyers, finding that 20% of the surveyed respondents were upgrading from Android devices. In 2012, the same number was 16%.
Another thing to take note of that was clearly evident, is that many iPhone buyers appear to be existing iPhone owners. The iOS ecosystem and its bait are often overlooked when evaluating the significance of the smartphone market share. As for specific data points, the number of existing iPhone users upgrading to new iPhone models this year checked in at 65%, which is an increase from the 55% figure recorded from last year’s iPhone 5 launch.
Overall, it’s important to point out that iPhone users tend to exhibit more brand loyalty than other smartphone users. Although there are always those who attribute this to “fanboyism” or other similar terms, the reality is that consumers tend to stick with brands and products that they enjoy and ones which work well for them. TO that end, the smartphone market share can be informative but not necessarily as instructive as it appears. What this comes down to is that Apple doesn’t busy itself trying to amass market share, instead is more concerned with the type of user it attracts than the sheer volume of users that other companies are seemingly preoccupied with.
Are you an Apple user who converted from Android?
Source: Consumer Intelligence Research Partners