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  • Apple Struggling to Get Content for iPad


    With just a couple of weeks to go before the iPad launch, Apple is having a hard time getting big content providers, like TV networks and publishers, to cut deals on providing content for Apple's new device. The Wall Street Journal reports that Apple is scaling back its plans in the face of resistance from the content providers, and observers are wondering if the lack of attractive content may cause iPad sales to stall after enthusiasts - who have helped push iPad pre-orders near the half-million mark - are done buying.

    Apple has made much of the iPad's multimedia capabilities since the product announcement back in January. Calling it a "magical and revolutionary new device," Steve Jobs sat on a couch the stage at the Yerba Buena Center for the Arts in San Francisco and showed off how useful the device was for not only web browsing, but also watching TV and movies, and reading newspapers and magazines. However, the licensing deals for the TV and newspaper content have not materialized, as companies are nervous about the iPad cannabilizing their traditional revenue sources.

    According to what the Journal report refers to as "people familiar with the matter," Apple is being forced to give up its plans to provide an "all-you-can-eat" subscription plan that would have allowed users to watch unlimited TV programming on their iPads for a flat monthly fee. The major networks are having second thoughts about the idea, worrying that it might cut into their revenues, including the billions they get from their deals with cable TV carriers and satellite networks. Reportedly, Apple is pushing hard to sell them on the idea of lowering the price per TV episode to $0.99 US from $1.99 or $2.99, arguing that increasing iTunes sales would be a new source of income.

    Similarly, publishers of newspapers are also resisting Apple's overtures, and the same report says that these deals are being put "on the back burner" for now. One of the main sticking points appears to be Apple's lack of support for Flash content on the new device, which many companies use to serve ads and other content. the publishers are reluctant to rework their sites to work around Apple's disdain for Flash, meaning that the notorious "blue Lego" will continue to haunt the iPad browsing experience.

    One bright spot for Apple is the apparent excitement among book publishers for the new device. Deals are reportedly already set with major and independent publishers including Hachette Book Group, HarperCollins Publishers, Macmillan Publishers, Penguin Group and Simon & Schuster, and the new iBookstore should have a broad assortment of titles available when it launches. Users will also have the option of loading content that is encoded with the open ePub standard, and both Amazon and Barnes & Noble have announced that they are developing iPad apps for their e-book offerings.
    This article was originally published in forum thread: Apple Struggling to Get Content for iPad started by Paul Daniel Ash View original post
    Comments 32 Comments
    1. iPhone3G[S]'s Avatar
      iPhone3G[S] -
      lol, this is a joke, right?

      There is already more content available for the iPad then I will be able to view/read/use in a life time.
    1. gunnysir's Avatar
      gunnysir -
      Newspapers and TV are still stuck in the Dark Ages and need to learn the new digital paradym. When are they gonna learn or will the make the same mistake music companies did. Digtial is where it is and where it is going, they need to get their heads out of the sand!
    1. lolcats1's Avatar
      lolcats1 -
      Quote Originally Posted by Amadomon View Post
      Flash IS CPU-intensive, and few sites use it properly.
      that was true in 2000
    1. PlatoTheForms's Avatar
      PlatoTheForms -
      Quote Originally Posted by stickyd View Post
      Apple may be rushing to try and secure an "all-you-can-eat" subscription-based service, but in no way will content be limited on the iPad as this article implies. You'll still be able to download music, tv shows, movies, etc...Apple wanted a monthly service fee to allow it's iPad users to select any network, show or movie to download, but the networks are pushing back. Therefore, Apple is trying to negotiate a $.99 per episode for TV downloads. This is all to benefit it's customers. However, if they don't get this done by launch, it's by no means a failure as some would imply. There's no other deals remotely similar to what Apple was trying to negotiate, so it's a moot point. Idiot bloggers!
      very nice;but don't call them idiots, just uninformed.
    1. lolcats1's Avatar
      lolcats1 -
      oh my goodness i am going to buy so many ipads i am so excited i pre oredered 2 of them for my parents and i am so happy.

      god bless america
    1. Melech518's Avatar
      Melech518 -
      This Wall Street Journal report seems false. I know tons of developers and have inside info from analysts, that I cannot reveal due to NDAs, that the iPad Content is very very strong. I got to see a huge glimpse of the content last night at a conference on the iPad and Handheld technology.

      PS-Kyle, that commercial is too funny.
    1. Fallguy's Avatar
      Fallguy -
      Quote Originally Posted by gunnysir View Post
      Newspapers and TV are still stuck in the Dark Ages and need to learn the new digital paradym. When are they gonna learn or will the make the same mistake music companies did. Digtial is where it is and where it is going, they need to get their heads out of the sand!
      Obviously you dont work in either field (as I do ) and dont feel the crunch of the internet taking away my job . I work for the local paper and we do the Wall Street also . Times are bad and it is a trickle down affect coming to more than just us . Think of the paper , ink , and chemical companies getting downsized because of technology . The daily paper wont go away just yet , but it is inevitable . How are people going to afford to buy this stuff (ipad) if they are not working ?
    1. unison999's Avatar
      unison999 -
      Hope Apple will learn having a cool looking device does not sell itself, without people supporting it with content it is just a pretty hardware.
    1. southfrisco's Avatar
      southfrisco -
      Good point fallguy but you can't expect companies to stay in business forever when the general public is no longer willing to support an outdated form of news consumption. Times and tech are changing quickly. There are jobs that 50 years ago were needed but in today's economy are no longer viable. Change happens all the time. Those that take advantage prosper and those unwilling to do so get lost in the shuffle.
    1. iBwizzle's Avatar
      iBwizzle -
      iPod Touch XL = Apple TV

      _______________________________
      iPhone - Jailbreak = Dumbphone?
    1. rhekt's Avatar
      rhekt -
      i'll take the wheels!
    1. cpkirkley's Avatar
      cpkirkley -
      Quote Originally Posted by southfrisco View Post
      Good point fallguy but you can't expect companies to stay in business forever when the general public is no longer willing to support an outdated form of news consumption. Times and tech are changing quickly. There are jobs that 50 years ago were needed but in today's economy are no longer viable. Change happens all the time. Those that take advantage prosper and those unwilling to do so get lost in the shuffle.
      While being on the money on the logic, I believe that speed in which the change happens is a bit too cutthroat. 50 years ago, or country wasn't so quick to throw entire industries (and their employees) out with the bath water like they do today. The current system of capitalism in America has really destroyed the concept of looking out for the "little guy". These newspapers will shut down, one by one, with some mudsucking jerk buying the company at a fraction of true market worth, and the owners will not even provide people like fallguy with the backpay/pension/benefits they are owed. Then the building will become stripclub or something. Despicable practices, but as long as you can continue reading the times on the crapper, who cares, right?

      Those of you who think I'm exaggerating, ever been to Flint, MI? Or just about any town where job cuts have decimated the local economy.