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  • Apple Maps App Takes Roughly 80% of Google Maps' iOS Traffic in One Year


    Just one year after the release of Apple’s own iOS 6 mapping service, user data shows a drastic decline in Google Maps among iOS users. A report by Charles Arthur of The Guardian outlined new data from comScore pointing out that the majority of iOS users are continuing to use Apple’s Maps while less than half of all smartphone users are using Google Maps. Despite the release of a competing, native Google maps client app for iOS, it appears that most users are not actually seeking out alternatives, as the tech media has often assumed to be the case.

    Even when you include Google’s own Android platform into the mix, Apple Maps has had a devastating impact on Google Maps. One year ago, Arthur pointed out that 81.1 million people were using Google for mapping out of a total population of 103.6 Android and iOS users. The latest September data shows that just 58.7 million are still using Google’s product, despite the total installed base having grown significantly to 136.7 million. This is a shift from over 78% of all Android and iOS mobile users on Google Maps to just short of 43% in one year. On iOS 35 million users pulled up Apple Maps in the month, out of a total population of 60.1 million users, which is more than 58%.

    It was stated that iOS users accessing Google Maps fell from a peak of 35 million last September to around 6.3 million today, a decrease of more than 80% of Google’s users. Data from comScore indicates Apple’s users interact with Maps more often (9.7 million iOS users access Maps each day, compared to just 7.2 million for Android) and spend more time in mapping apps: 75.5 minutes per month on average compared to 56.2 on Android. Another factor both map services face includes the fact that younger people statistically make less use of mobile app maps. On top of that, comScore indicates that the release of iOS 6 last year effectively helped erase six months of Google’s user growth, despite complaints about the flaws in Apple’s Maps release, some of which continue to persist one year later.

    Apple has been working to improve its maps product, having acquired several startups related to transit directions including Locationary, HopStop and Embark along with interior mapping with WiFiSLAM, which it plans to incorporate with the company’s own iBeacons microlocation technology. It also worked to deliver 3D Flyover as a compelling visualization for both iOS mobile users and desktop Mac users with the release of Maps for OS X Mavericks and system-wide integration with Data Detectors, Apple’s Maps are also a strategic component of the company’s plans for iOS in the Car, which is slated to begin rolling out in new cars in 2014. Apple CEO, Tim Cook, called the auto initiative as a “key focus” for the company.

    Source: comScore, The Guardian via AppleInsider
    This article was originally published in forum thread: Apple Maps App Takes Roughly 80% of Google Maps' iOS Traffic in One Year started by Akshay Masand View original post
    Comments 11 Comments
    1. kalpesh78's Avatar
      kalpesh78 -
      My house is still in the Atlantic ocean apple.
    1. Dgow452's Avatar
      Dgow452 -
      And I just started using google maps about three weeks ago. Deliver all over sw Ontario. Google maps is much better I think. I used stock map for years now I don't use it at all. But thanks for the choice
    1. kosher1's Avatar
      kosher1 -
      Google maps rules. Enough if the apple hype we are all sick and tired of the BS.
    1. rayndog3's Avatar
      rayndog3 -
      Probably because when you select an address sent via email or text it automatically takes you to apple maps, doesn't give you the option to choose what you want. Thats my guess to why this happens. Don't see how apple maps is better than google, or waze for that matter.
    1. hogcia's Avatar
      hogcia -
      I use both
    1. jOnGarrett's Avatar
      jOnGarrett -
      Google maps rock. period.
    1. wheels9r's Avatar
      wheels9r -
      I use Apple Maps most days at work, and the only thing I have negative to say about it is, almost all locations it calls them "Great Britain".
      Apart from that, I think it's good.
    1. DC_Dave's Avatar
      DC_Dave -
      Here is a comparison
      EggMaps, Apple Maps, Google Maps
    1. BhadKarma's Avatar
      BhadKarma -
      Quote Originally Posted by Dgow452 View Post
      And I just started using google maps about three weeks ago. Deliver all over sw Ontario. Google maps is much better I think. I used stock map for years now I don't use it at all. But thanks for the choice
      I'm also sw ontario, I also prefer google maps...

      Mind you apples works fine here aswell tho. Personal preference
    1. mlee19841's Avatar
      mlee19841 -
      Use to use Tom Tom. But Google is still sweet. I do like the continuing moving on the lock screen from the apple map app.
    1. politicalslug's Avatar
      politicalslug -
      I would prefer Apple's interface and Google's mapping data. Going off ascetics alone, comparing Apple to Google maps is akin to comparing Google maps to Nokia maps. For me, Google's interface is that much of an eyesore. As such, I just have to put up with Apple's often poor routing in order to avoid Google maps' poor interface. Hey Google, how about a night mode for navigation?