For two years we've been hearing that Apple's connected HDTV plans are moving forward.
That was, of course, until now. A new NPD DisplaySearch report indicates that the shifting market momentum toward wearable devices has given Apple reason for pause with its TV aspirations. Instead, the company is now said to be largely focusing its new genre product efforts toward the so-called Apple iWatch.
According to sources in the TV supply chain, it appears that Apple’s long-rumored TV plans, which were far from concrete anyway, have been put on hold again, possibly to be replaced by a rollout of wearable devices.
"To offer truly unique product differentiation that would allow Apple to capture market share from existing smart TV brands, they would need to either deliver some exclusive source of content that the other brands cannot, such as a la carte pay-TV channels, or proprietary content not available on other devices," today's report reads. "Neither of these is easy to achieve, and our sources indicate this is one of the principle reasons for the delay in the project."
Source: NPD DisplaySearch