Lenovo Targeting iPhone Weak Markets
Lenovo has high hopes for mobile in 2014 and beyond. The largest maker of personal computers plans to triple the number of markets in which it sells smartphones. The strategy behind the plan? To focus on emerging economies where Apple's iPhone is weak.
In particular, markets where Apple's iPhone is viewed as being too expensive are going to be heavily targeted by Lenovo.
“We have seen the first wave of success in Asian countries,” Chief Executive Officer Yang Yuanqing tells Bloomberg. “We provide affordable products for emerging markets. That’s very important. For those markets, the iPhone is probably not the best-selling product, Lenovo can be much more competitive.”
If projections manifest and efforts go according to plan, further expansion around the world could accelerate mobile devices to 50 percent of Lenovo sales by 2018, which would be up significantly from 20 percent today.