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  • Survey Finds 75% of Launch Day iPad Air Buyers Already Own an iPad


    According to a recent survey by Piper Jaffray, 75% of the people who purchased an iPad Air on launch day already owned an iPad, compared to only 58% for last year’s iPad mini launch. The Piper Jaffray analyst, Gene Munster, believes the US market may be getting slightly more saturated. The test surveyed 71 day-one iPad buyers, finding that the early-adopter upgrade cycle is around 23 months, significantly shorter than the general public’s upgrade cycle of 30 months. The average capacity of the models purchased today was found to be 59.7 GB compared to 40.5 GB for the 3rd-gen iPad launch.

    Munster mentioned the following regarding the matter:

    Of the iPad Air buyers who already own an iPad (75%), only 18% expected to keep using the old device and essentially all of those users were owners of an iPad Mini. We noted a similar trend in our iPad Mini survey in that 76% of iPad Mini buyers expected to use the Mini along with their prior full-sized iPad. We believe this makes sense as the majority of consumers that already own an iPad seemed to be replacing it with the Air entirely, but viewed the Mini as a companion device to the larger iPad. In other words, if a consumer owns more than one iPad, it is more likely to be an iPad Air and an iPad Mini than multiple full-sized iPads.
    With Apple likely to sell millions of iPads this weekend, Piper Jaffray’s survey of 71 buyers is just a very small fraction but the broader trends could be consistent with a larger US market. One in five of the launch day buyers picked up the 128 GB iPad Air, while 94% of buyers said they owned an iPhone. The iPad Air continues to remain in stock on the Apple Store online with roughly all of the configurations available to ship within 24 hours.

    Did any of you get an iPad Air? If so, was it your first iPad or did you already own an older iPad before your recent purchase?

    Source: Piper Jaffray
    This article was originally published in forum thread: Survey Finds 75% of Launch Day iPad Air Buyers Already Own an iPad started by Akshay Masand View original post
    Comments 18 Comments
    1. gbosh's Avatar
      gbosh -
      Survey Finds 75% of New Car Buyers Already Own a Vehicle
    1. TT KH's Avatar
      TT KH -
      Survey Finds 75% of New iPhone 5S Already Own an iPhone
    1. Magnum's Avatar
      Magnum -
      Survey finds 75% of modmyi readers don't give a flying flininuck
    1. thazsar's Avatar
      thazsar -
      Survey finds 60% of the time it works everytime
    1. Liveitlive's Avatar
      Liveitlive -
      Survey finds 75% of surveys find 75% of said surveys pointless.
    1. jose060789's Avatar
      jose060789 -
      Survey finds 100% chance that IDGAF.
    1. Mr_X's Avatar
      Mr_X -
      got it yesterday and loving it
    1. novadam's Avatar
      novadam -
      Quote Originally Posted by thazsar View Post
      Survey finds 60% of the time it works everytime
      because it's got bits of real Air in it.
    1. thazsar's Avatar
      thazsar -
      Quote Originally Posted by novadam View Post
      because it's got bits of real Air in it.
      It's a formidable smell...burns the nostrils!
    1. Sniper488's Avatar
      Sniper488 -
      I'm one of the 75%!
      Ordered mine at 2 AM and picked up at Apple Store Nov 1st.
      128 GB AT&T Slate

      This is the best iPad made, love the size!!!
    1. holyshnikes's Avatar
      holyshnikes -
      I'm waiting for the fingerprint sensor.
    1. Sniper488's Avatar
      Sniper488 -
      Yea I was not happy the fingerprint sensor wasn't added and also no 8 mp camera...

      But wait till you put the two together, amazing difference!
    1. Jj2345's Avatar
      Jj2345 -
      I purchased the ipad air,I love the fact that the ipad mini will have a 326 ppi but it's just a bit too small for me.
    1. fleurya's Avatar
      fleurya -
      Do you really think just 71 people from one time of day from one location is a reliable statistical sample??
    1. 1shuttle1's Avatar
      1shuttle1 -
      Quote Originally Posted by Sniper488 View Post
      Yea I was not happy the fingerprint sensor wasn't added and also no 8 mp camera...

      But wait till you put the two together, amazing difference!
      This is exactly why the ipad air does not have the finger print option. Apple knows that it's loyal fans will buy another one next year. Just like, why in the world didn't the first ipad mini have a retina display. When I watched the presentation for the new ipads and they show the audience go crazy when he announced the ipad mini with retina display. I truly felt like I was watching one of those stupid infomercials where we are not suppose to believe that the audience are not bad actors trying to get their big break. They already had it on devices for a few years at that point. It's pure greed. But with a 75 percent number to go buy, who can blame them. I'm sure the next 2 or 3 ipads are already done. Apple owns the tablet market for now. This is why they will continue to role out updates like this.
    1. Sniper488's Avatar
      Sniper488 -
      I agree
    1. thazsar's Avatar
      thazsar -
      This is definitely a crappy move on Apple's part. TouchID should've been placed on any device made after the ip5S. I didn't care about a Retina Mini because that just uses more battery. The next iPad I get will ONLY be an older Mini, a Mini w/ TouchID or 'maybe' an Air w/ TouchID (if our kids break our iPad 4!). Everything else is just a waste of money, IMO...
    1. Sniper488's Avatar
      Sniper488 -
      I wasn't happy with a lot of things being left out but I really like the air a lot better than my iPad retina